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Deborah Kay
199 followers -
Discovery enthusiast who believes in data, design and all things digital!
Discovery enthusiast who believes in data, design and all things digital!

199 followers
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Deborah's posts

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Awesome history of the Coca Cola brand!
In 1885, the Coca Cola brand was first shown to the world as a slab serif design.

In mid-1887, Frank Robinson, Coca-Cola’s bookkeeper, drew the first variations of the script version.

In the 1930s and 1940s, the first incarnations of the current script design started to crystallize.

But few companies have the history and longevity to experience and manage the brand evolution over such a long history, and rebranding is a key part of that history and evolution.

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Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions. http://kikolani.com/25-principles-mobile-site-design-delight-user-drive-conversion.html

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An excellent and comprehensive checklist for Wordpress - perfect for beginners but detailed enough to be useful to Wordpress veterans too. Wish I had something like this when I started on Wordpress! Also has links to Japanese, Mandarin and French versions.

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Some crazy stats in Wolfgang Digital 2016 Benchmark KPI report for ecommerce:
- Despite accounting for 38% of digital marketers’ budgets, display failed to register as a top 10 traffic source.
- Bounce rate has zero correlation with conversion rate.
- In two years Facebook-driven traffic has risen from 1.3% to 5%.
- Mobile is now the largest traffic source of all devices, but its 42% share of traffic accounts for only a 21% share of revenue.
- Mobile has the lowest average conversion rate and AOV, however websites with a larger than average proportion of mobile traffic benefited from larger than average conversion rates.
- For every 0.2 of a second a website can shave off its server response time, it can expect an 8% improvement in conversion rate.
- Average conversion rate is 1.5%. Travel websites averaged 2%, retail websites averaged 1.4%. Pureplays converted almost twice as well as their multi-channel counterparts.
- Email delivers as much traffic as all social channels combined.

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Great video by +Kim Doyal for what looks like an AMAZING plugin! And great reminder to leave reviews for great stuff that cool people share and offer free.

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Credit to +Garen Arnold +TBWHS.COM for recommending +Kim Doyal 's video! and the plugin! Great writeup too!

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Data studio tips from +benccollins  (Useful hints on how to rename the fields) how to style and format your data studio reports
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