If you see a person with an obviously fake name, go to their profile and find the "Report Profile" link in the bottom of the left column. Report it as a "Fake Profile". We want Google+ to be place for real people to connect with other real people.

+Egypt Lab Tours ... you're doing it wrong :-/ We're going to make room for businesses, but for now we're focusing on people.

We have an early-access sign-up form for businesses open until 6pm today. See https://plus.google.com/105923173045049725307/posts/PwBva7kqUBg for details!

[Update]
Holy cow. I was offline most of yesterday and it looks like I started a firestorm by accident.

+Kevin McCurley's comment sums up the spirit of my post better than I did: "In the meantime please interpret this post in the loosest possible sense - only flag things that are clearly not representations of a real person. We're not out to ostracize people or enforce unreasonable conditions. Businesses and organizations will have their own profiles in the future"

The policy page (http://www.google.com/support/profiles/bin/answer.py?answer=1228271) leaves some room for interpretation and says: "For this reason, Google Profiles requires you to use the name that you commonly go by in daily life"

It doesn't say anything about your legal name.

I'd better not say anything more about this since: a) I'm an engineer and b) there are plenty of edge cases you all have pointed out that feel legitimate and not explicitly covered in the ToS.
[/Update]
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