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Matthew Edgar
Consultant, Speaker & Author - Specialize in Web Analytics & Technical Marketing
Consultant, Speaker & Author - Specialize in Web Analytics & Technical Marketing
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You've just redesigned your website. It looks great. Cool features. Awesome mobile support.

Yet...no conversions are happening. What??? The design is perfect! The technical aspects are all there! Your add to cart button couldn't be more obvious.

Why, then, aren't people converting? Find out the three secrets for conversion optimization that go beyond the technical aspects of your website.

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Do you really need a website? I've heard many people argue they don't and insist that a FB or G+ or Twitter page is enough for their company. Those are all important, but without a website you give up control and lose some flexibility in how you connect with your customers. That can really hurt your business. More: http://www.matthewedgar.net/control-your-online-presence/

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User experience is really about two things: increasing the desire people have for your website/app/product and reducing the pain people experience when interacting with your website/app/product.

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You should only spend your time and money fixing the things on your website that affect your customers. Don’t waste your money on fixing the things that only bug you!

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There are lots of reasons sites have bad usability. In a lot of cases, it has nothing to technical reasons and everything to do with the inner workings of the company behind the website...

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This is a really cool update, and my guess is it should really help users. SO...is your website mobile-friendly?
We've just introduced a bunch of awesome information & tools to make it easier for you to make your site mobile-friendly. You'll start to see a "Mobile-friendly" label in smartphone search for pages that work well on mobile. If this is something you want too (and you should!), check out our blog post that has all of the details.

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In my view, there are really two levels to usability. One level is about the visual design and making that easier to use. But, that level isn't enough. To have a usable, you need to work on the second level: understanding your users.

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What is the difference between a technical error and a broken experience? https://springtrax.com/blog/broken-experiences-compared-to-technical-errors.htm
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