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Matthew Edgar
Works at SpringTrax
Attended University of Denver
Lives in Littleton, Colorado
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Matthew Edgar

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So, you want to track 404's (yay! you should!). But, is Google Analytics the right tool to use for that? Read more about the pros/cons of Google Analytics for tracking 404 errors on your site: https://springtrax.com/blog/sprintrax-or-google-analytics-to-track-404-errors.htm
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Matthew Edgar

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I know, I know... it seems preposterous that this could be a real conversation.

You'd be surprised. : )

#beMOREPOSITIVE!
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Matthew Edgar

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Do you need to support mobile devices on your website? Probably, but not always... http://www.qwconsulting.com/blog/do-i-need-a-mobile-site.html
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At least five different clients last week asked me if they had to make any changes to their website to get good results from their marketing campaign?

My answer to them was maybe. There are certainly lots of things you can do off your website, like social media, advertising, emails, PR, etc. But, at some point you'll have to turn your attention to your site since that is the hub of your online marketing efforts.

You want your website to deliver a top notch experience that makes people want to contact you, connect with you, buy your products, or take some other action that you want them to take. So, looking at just the off-website factors in your marketing efforts won't get you as good a result as doing both.

Of course, I'm biased since almost everything I do deals with those on-website factors. I'd be curious to hear how others might answer this question?
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Matthew Edgar

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Matthew Edgar

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My thoughts on Heartbleed, trust on the web, and why I founded SpringTrax: http://strx.co/1p74tA4
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Top 5 ways 404's can affect your SEO efforts.
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Matthew Edgar

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It is important to remember that an error on your site has lots of direct AND indirect costs. A lot of clients forget to factor in those indirect costs...
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Matthew Edgar

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What passwords do you need to know for your website? Most people I start working with don't have these passwords, which can cause big problems for their business.
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Matthew Edgar

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New blog posts from +SpringTrax about how to fix 404s with redirects: https://springtrax.com/blog/fix-404-errors-with-301-redirects.htm and by correcting links on site: https://springtrax.com/blog/fixing-broken-links-on-your-website.htm and why you need to do both to really fix 404s.
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People
In his circles
106 people
Work
Occupation
Founder of SpringTrax
Skills
Web development, data analysis, technical marketing, and more...
Employment
  • SpringTrax
    Founder/Developer, 2013 - present
    SpringTrax helps you find and fix every 404 error that your visitors encounter. With SpringTrax, you'll quit losing customers because of 404s. Find out more at SpringTrax.com.
  • QW Consulting
    Owner/Consultant, 2003 - present
    I help small and medium-sized businesses improve the quality of their website. I work with clients to analyze data about their website and their business to determine what changes need to be made.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Littleton, Colorado
Previously
Lakewood, Colorado - Mt. Prospect, IL - Alexandria, VA
Contact Information
Work
Phone
720.441.2373
Email
Address
6732 W Coal Mine Ave, #445Littleton, CO 80123
Story
Tagline
Founder & Lead Developer at SpringTrax
Introduction
I'm the founder of SpringTrax, which is a tool to help companies find and fix every 404 error on their site. My background is in programming and technical marketing.
Education
  • University of Denver
    Economics, 2001 - 2003
Basic Information
Gender
Male