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Matthew Edgar
Works at Elementive
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Matthew Edgar

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You've just redesigned your website. It looks great. Cool features. Awesome mobile support.

Yet...no conversions are happening. What??? The design is perfect! The technical aspects are all there! Your add to cart button couldn't be more obvious.

Why, then, aren't people converting? Find out the three secrets for conversion optimization that go beyond the technical aspects of your website.
What does it really take to get more conversions on your website? Why aren't those changes to your design helping to drive conversions? Find out!
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Matthew Edgar

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User experience is really about two things: increasing the desire people have for your website/app/product and reducing the pain people experience when interacting with your website/app/product.
When you get right down to it, user experience is about two things: pain and desire.
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Matthew Edgar

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There are lots of reasons sites have bad usability. In a lot of cases, it has nothing to technical reasons and everything to do with the inner workings of the company behind the website...
Despite our best efforts, there are lots of non-technical reasons websites aren't usable.
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Matthew Edgar

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This is a really cool update, and my guess is it should really help users. SO...is your website mobile-friendly?
 
We've just introduced a bunch of awesome information & tools to make it easier for you to make your site mobile-friendly. You'll start to see a "Mobile-friendly" label in smartphone search for pages that work well on mobile. If this is something you want too (and you should!), check out our blog post that has all of the details.
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Matthew Edgar

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In my view, there are really two levels to usability. One level is about the visual design and making that easier to use. But, that level isn't enough. To have a usable, you need to work on the second level: understanding your users.
With so many people talking about usability, why are so many websites not usable? We are focusing only on one part of usability. What part is missing?
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Matthew Edgar

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Matthew Edgar

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Do you really need a website? I've heard many people argue they don't and insist that a FB or G+ or Twitter page is enough for their company. Those are all important, but without a website you give up control and lose some flexibility in how you connect with your customers. That can really hurt your business. More: http://www.matthewedgar.net/control-your-online-presence/
Do you need a website? Or, is a social media page enough of an online presence for your business? Read more to find out...
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Matthew Edgar

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You should only spend your time and money fixing the things on your website that affect your customers. Don’t waste your money on fixing the things that only bug you!
You should only spend your time and money fixing the things on your website that affect your customers.
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Matthew Edgar

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SEO is largely becoming the same thing as UX, and Google's mobile friendly label is just one more example of this. http://www.matthewedgar.net/search-engine-optimization-becoming-user-experience/
Last week, Google announced they would begin including a label in search results indicating whether or not a website was mobile. Google also said that they are experimenting this a ranking signal. I’ve had many reactions to this change while discussing it with clients, and discussing the potential ramifications stemming from this change as well. …
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Matthew Edgar

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What exactly is a problem? http://www.matthewedgar.net/problem/
The word “problem” stems from the Greek word “proballein” with “pro” meaning “before” and “ballein” meaning “to throw.” In that context, “proballein” really suggests an idea of throwing something, as in throwing forth a question or throwing forth a situation. A problem, in this view, is nothing more than a question, or idea, proposed. It is interesting …
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Matthew Edgar

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What is the difference between a technical error and a broken experience? https://springtrax.com/blog/broken-experiences-compared-to-technical-errors.htm
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Matthew Edgar

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My thoughts on Heartbleed, trust on the web, and why I founded SpringTrax: http://strx.co/1p74tA4
In light of security risks like Heartbleed, can you trust the internet?
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People
In his circles
120 people
Work
Occupation
Web Consultant - Focused On Optimizing Usability & Conversions
Skills
Data-driven usability, conversion optimization, technical marketing, web development, and more...
Employment
  • Elementive
    Web Consultant, 2015 - present
    At Elementive, our mission is to help marketers get better results from their marketing efforts. We focus on marketing analytics and marketing optimization: we help marketing agencies, creative firms, and internal marketing departments analyze and measure how their current marketing campaigns are performing to identify what works and what needs to be improved.
  • SpringTrax
    Founder, 2013 - present
    SpringTrax finds and fixes every 404 error that visitors encounter on websites. Learn more at SpringTrax.com.
  • QW Consulting
    Web Consultant, 2003 - present
    QW Consulting helps small and mid-size companies optimize their website to attract more customers and grow their business. Learn more at QWconsulting.com.
Contact Information
Work
Phone
720.221.7961
Email
Address
6732 W Coal Mine Ave, #445, Littleton, CO 80123
Story
Tagline
Matthew Edgar - Online Marketing Analysis & Optimization
Introduction
Hi! I'm Matthew Edgar. I help companies grow via website and marketing analysis and optimization. The work I do helps companies improve the way their website and online marketing efforts attract and convert customers.

Please visit http://www.elementive.com for more information about the work my team and I do. Or, request a free, no obligation strategy/review session.
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