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The Marketing Division
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Why Reading Is the Most Intelligent Thing You Can Do. Reading plays an integral role in developing our intelligence, problem-solving, and analytical skills. All good reasons to do more of it. How often do you read?

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Allegations against the CBA show the need for a Royal Commission into the banks. The Commonwealth Bank is facing another scandal as the Australian Transactions Reports and Analysis Centre (AUSTRAC) launches civil proceedings accusing the bank of being complicit in money laundering. This exposes a deeply worrying prospect — that the Australian public are vulnerable to crime and terrorism directly funded through the Australian banking system. http://ow.ly/M5Mw30ed6fA

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Winston Churchill had this “bad” quality. It made him one of the most revered leaders in world history. Winston Churchill should have never been prime minister of Great Britain. He wasn’t someone who “did everything right,” and it was shocking that he was elected. His contemporaries knew he was brilliant—but he was also a paranoid loose cannon who was impossible to deal with. Read more... http://ow.ly/iCme30cnEPv

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🍻Heineken shows Pepsi the right way to make a politically charged ad. Pepsi would do well to take notes. http://ow.ly/ulKP30bnOPY

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CASE STUDY: Rebel wanted to understand the effectiveness of its digital efforts in driving in-store foot traffic. Connecting the dots between search ad clicks and in-store sales helped the brand optimise its digital campaigns, boosting profits and increasing share in key sports categories. Read more... http://ow.ly/hYE030aI2Ed

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Receive up to 6 nights FREE accommodation* when booking a European River Cruise or European Escorted Tour. Be quick! Must book cruise or travel before Jan 31 2017. Call 1300 657 948 today.
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Happy New Year from all the team at #themarketingdivision #happynewyear2017
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Are these the best new private-island resorts in the world? cntrvlr.co/PTnkvA4

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Is a pop-up shop right for your brand? Pop up stores can provide brands with a level of customer engagement that a solely digital property can't offer, but they need a reason to exist. Stu Wragg from N2N Communications looks at brands that got the concept right. Read more... http://ow.ly/RR0V3076KM8
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