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Matt Thompson
Works at The Zimmerman Agency
Attended Florida State University
Lives in Tallahassee
215 followers|2,976 views
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Matt Thompson

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Here we go again. I am a sucker so I am there.
 
This actually looks pretty good, but do we need to tell this story again? I really wish they'd start making original story super hero movies.
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Matt Thompson

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Thanks to +Carly Dodson for my first hangout. Look forward to working together.
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Kind of weird on my G+ profile page it says "send a message" yet I am looking at my profile. Also, when looking at my profile page, how do I post? Am I just missing it?
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Interesting conversation I had with @lynnluvah(http://www.lynnedjohnson.com/bio/) concerning mobile web. I really believe most marketing folks are still old school and the mobile web design does not excite them so it gets put on the backburner for development needs. It is a shame, particularly for retail, but there are still a lot of marketing folk that love the $25K photo shoot and big idea versus focusing on a sound bottom of the funnel strategy. What say you?
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100% agree. It is just shocking how many DOMs, CMOs, etc. are not as conversion focused as they should be and would rather sit around and try to tink of the next big idea.
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Took the s'more to an entirely new level tonight. Yep, that is chocolate chip cookies replacing the graham cracker.
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Yummy Yummy
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Reading about opera houses and theaters integrating Twitter seats and live blogs into their marketing strategies over the last couple years. The DOM at the Palm Beach Opera House said this:

"The goal isn’t so much to sell tickets as to broaden awareness of the opera and reach a younger generation of potential customers."

Statements like this have issue. Just because you get people that write about opera using social media does not mean you are reaching a younger audience. Platforms do not influence a new target audience, people do. A better strategy would have been to take someone that younger people identify with and allow them to share their new experience.

Feel free to read here- http://gigaom.com/2011/12/28/not-banned-in-boston-tweet-seats-come-to-a-theater-near-you/
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Have him in circles
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Matt Thompson

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Just went past my eye doctor's office and on their digital board it says "Like us on Facebook." Lovely guy, and I do like him, but what a wasted message. Who randomly drives by and just likes pages?
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+CC Chapman Did you happen to see the McDonald's videos they launched showcasing the story behind the food? It gets a little salesy but still I like the attempt to out Chipotle, Chipotle:

McDonald's Lettuce Supplier, Dirk Giannini: "Field to Fork"
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Lots of discussion lately about "can I pick your brain" and the exploitation (sometimes) of asking for consultation without paying for the advice given. It really is a tough call. Being on the side of the digital industry where I do not build tangible items (design or code digital assets), I quite often get asked for recommendations and people want my intellectual property for free. But, some of these "freebies" have strengthened relationships and led to better things. Here is a perspective on why "picking your brain" is OK:

http://lancehaun.com/picking-your-brain-isnt-highway-robbery-or-why-charging-for-expertise-has-a-short-shelf-life/
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I think most of us can drop free knowledge because the receiver can't actually execute the advice 
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I would think marketing as a career is right behind law and accounting for neding this advice: http://www.forbes.com/sites/work-in-progress/2011/03/28/no-you-cant-pick-my-brain-it-costs-too-much/
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A great piece by David Armano.
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Has the occupy movement adopted the Howard Stern fist? Check out this Occupy Seattle avatar: http://twitter.com/#!/OccupySeattle
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Have him in circles
215 people
Rusty Howard's profile photo
Aaron Marcks's profile photo
Josh Sherwood's profile photo
Jamie Gay's profile photo
Work
Occupation
In the Digital Space
Employment
  • The Zimmerman Agency
    Director of Digital Strategy, 2007 - present
  • MindComet
  • University of Central Florida
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tallahassee
Previously
Orlando - Orlando - Tallahassee
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Digital strategy, how/what people communicate, and Florida State Seminoles are my passions when I am not being a Dad and Husband.
Introduction
Dad, husband, digital junkie. Love driving business goals and solving problems. Have an interest in personal finance and public speaking.
Education
  • Florida State University
    MS New Communication Technologies, 1999 - 2000
  • Florida State University
    Public Relations, 1995 - 1999
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Male
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