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Content Smarts
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The Smarter Way To Learn WordPress for Real Estate
The Smarter Way To Learn WordPress for Real Estate

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Ready to rock and roll for today's webinar! Talking effective content strategies for better lead generation with +Scott Schang and the rest of the Content Smarts members!
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Scott Schang and I are giving a presentation at the Xplode Real Estate Conference tomorrow in Anaheim. We're talking about how to create "sticky" content to keep reader's engaged and coming back to your site again and again. 

We recording some of our discussion in this week's episode of Content Smarts Radio. Last month, Scott generated 150 leads (with phone numbers). 

He doesn't spend thousands of dollars on pay-per-click advertising. All of his growth has been organic. And in this interview we talk about how he's done it. 

Click the link below to listen in: 
http://podcast.contentsmarts.co/10/ 

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Speaking at XPlode This in Orange County later this week (3/27). Presenting with my good friend, +Scott Schang.

The title of our presentation is Buyer Porn & Content Crack.

We'll be discussing how to create attraction & conversion content to keep people engaged on your site and coming back for more! 
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Every now and then you come across a guide worth downloading ... This is one of them. 

Learn how to define content goals and drive compelling content for your customers through this guide from Onboardly: (Free Download)

http://resources.onboardly.com/create-content-that-converts/
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Really liking the design of this single-property website: 
http://116pulelehua.com 

Really makes the site and area come alive!
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"Relationships are what drive revenue. Understanding customer's needs and meeting them effectively is the thing we all need to do and today, unfortunately, even though so many people use CRM's, most people's CRM's are their inbox ... and that's a crime." - Jon Ferrara

New episode of Content Smarts Radio is live featuring Jon Ferrara, CEO of Nimble. Join us as we talk about the importance of follow up in every day business and how to effectively use a CRM tool to manage your workflow, your contacts, and build a better business. 

Here's the link to the interview: 
http://podcast.contentsmarts.co/9/

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How To Design a Better "About" Page

It's true ... Your "About" page is likely one of the most frequently visited pages on your website. 

I know it's one of the top 6 landing pages on my website when I look at my analytics. And, it's actually one of the pages that converts the most readers into subscribers. 

But most agents I know don't invest much time designing a good looking about page. 

Here's a great post with some creative About page designs. Have a look and see if it gives you some inspiration for designing a better About page for your company website: 

https://www.distilled.net/blog/what-your-company-can-learn-from-these-bloggers-about-page/

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How To Build An Audience

"Be so good they can't ignore you."
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How To Write Copy That Converts

Site visitors are making a decision about whether or not to buy from you every second that they're on your website. All the while, their guard is up. 

They're watching and reading carefully for any sign that you might be un-trustworthy. From your site design to the words you put on the page. 

If you want to increase the number of form submissions for your "free" home valuation reports, IDX registrations, etc. ... you need to work on soothing their unspoken anxieties and objections.

You do that by writing good copy. 

Join me today as I talk with copywriting expert Joanna Wiebe, founder of Copy Hackers

Don't worry if you don't think you're a copywriting expert ... By the end of this session you'll be ready to drive some sales-driving credibility into your copy! 

Check out the interview: 
http://podcast.contentsmarts.co/8/

If you enjoy this interview, give Joanna a shout-out and pass the link to the interview to a friend!

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Want to learn more about how Google Authorship and Author Rank works? +Jon Morrow's got you covered in this 15,000+ word guide. It'll walk you step by step through everything you need to know. 
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