The #bigfail of the #Ford #socialmedia team at #SIAG - Geneva Autosalon #SocBiz
101: Staring at computer is not being social. #Monitoring
Twitter, posting on Facebook ain't being social at Europe's #1 Auto show....BUT talking/serving clients is - is it not?
We tried to learn more about their social media efforts .... stood at the counter, the guys of #FordGeneva
were too busy.... staring into their computer screen, smartphone... or chatting to each other.
Amazing :-) - they did not even look up to talk to us.
Oops, but we sent a test tweet, they failed to catch it on their monitor as well.
Something ain't going right here... social media monitoring fails, being social fails.... hope the cars work better than their social media crew ...
Remember, if you attend a car show, the people visiting your stand are job Nr1 ;-), if you think it is the computer screen, maybe you should stay home?