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Marco Frealdo
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Contenuto Attivo:
un contenuto che non si limita semplicemente a inviare informazioni verso l’utente, ma che è in grado di misurarne le performance e quindi anche di rimandare all'azienda nuove informazioni: di valore, spendibili e riutilizzabili.

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So, what do you do to make sure your brand’s content is building relationships with consumers and ultimately driving sales? You need a few measurements. First, we’ll talk about ways to measure your content performance before conversion. Second, we’ll talk about how to measure the conversion.

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10 retail and ecommerce stores integrating offline with online http://flip.it/Wy5rqX

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UI vs UX: what’s the difference? http://flip.it/mN-Kc9

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The recording of Tuesday's wonderful #Mozinar by Michael Wiegand of +Portent, Inc.—"Integrating Analytics & CRM Platforms: A B2B SEO's Best Friend"—is now available! http://mz.cm/1IPCpsO
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To Redirect/Rebrand Or Not to Redirect/Rebrand...

That's this week's brand new Whiteboard Friday: https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday
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