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Philippa Ling
Works at Aspectus PR, a global communications and PR agency
Lives in london
198 followers|7,480 views
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Philippa Ling

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Google removes author photos from search. 
Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the “click-through behavior on this new less-cluttered design is similar to the […]
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Great examples of innovative advertising.
Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising.
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Top tips for pitching stories to tech reporters
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Commuters to be served digital ads based on proximity to outdoor media
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Twitter introduces language targeting for promoted tweets and accounts across 20 languages
Twitter today launched language targeting for promoted tweets and promoted accounts. As a result, advertisers can now target both in 20 different languages
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Great blog post - worth a read!

Avoiding filler words in financial services PR and marketing campaigns
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Have her in circles
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Great article!

What the NYT’s ‘Innogate’ leak tells us about innovation in the #digital era
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It's important to build time for creative thinking into communications rather than getting bogged down in bureaucracy. While creativity for creativity's sake can backfire, firms that fail to bring new ideas to the table will become less relevant. The key is devising a strategy that allows room for creative thinking, while ensuring that any ideas are clearly aligned with business goals.
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"When in doubt, save the braggadocio for the bros" - Great blog post on de-hyping the hyperbole when pitching stories.
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Amazon ties up with Twitter to offer hashtag shopping 
Through #AmazonCart, the company can use the mobile heft of Twitter to draw in smartphone shoppers.
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What the CEO needs to know about SEO. Find out why it is important and how it works.
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Facebook Launches FB Newswire For Journalists
Facebook announced the launch of FB Newswire on Thursday. It's powered by Storyful, and is described as a way for journalists and newsrooms to find, …
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People
Have her in circles
198 people
Work
Occupation
Head of Operations
Skills
Operations, marketing, business development, brand development, digital marketing strategy, social media, PR, SEM and marketing technologies.
Employment
  • Aspectus PR, a global communications and PR agency
    Head of Operations, present
Basic Information
Gender
Female
Story
Tagline
Head of Operations at Aspectus PR
Introduction
I joined Aspectus PR from a business development and marketing background. I help generate future growth initiatives and develop the company's strategic vision. I'm also in charge of digital marketing and advise clients on cross channel marketing strategies, SEO and online presence.  

Aspectus PR is a global communications agency focusing on Financial Services, Energy, B2B Technology, Engineering and Event Marketing.
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Currently
london