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KIAI Agency
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In the digital marketing world, publishing a blog post on your website is just step one of a process. If you want to reach a larger audience and get your content out there, you need to take promotional actions or it will simply be live on your website.

Blogging is a vital part of a digital marketing strategy, but it needs to be promoted. Here are ten effective tactics to market your blog:

1: VISIBILITY

You need to ensure that your blog is part of your website’s main navigation. Blogs, as compared to a website, are much easier to keep up to date with fresh, high-quality content. Without this fresh content, there is no reason for your potential buyers to come back to your website.

Blogs are designed to generate repeat traffic to your website, but if your blog is not visible at first glance, its purpose is rendered useless.
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We LOVE social media! We can’t think of a better way to reach out to others, whether you’re a mom or an entrepreneur – or both!

Have you ever wondered why so many businesses are on social media in the first place? It’s because they understand just how many people use Facebook, Twitter, Instagram, Pinterest, etc. on a daily basis and use them to either get informed or to get in touch with those they care about. According to one study, 74% of people will use social media as decision-makers before they buy something or Like/Follow a business online. That is a LOT of people you can reach out to.

If you’re not sure about how best to reach out to your audience on social media, then this list is for you. Here is some of the absolute best content worth sharing and posting about on your business’s social media page, no matter what the platform of choice.
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Your website’s home page is the very first thing anyone sees when they try to reach you, whether through Google’s search results or off of your business card. That’s why if the home page is getting a lot more bounces than click-throughs, it may be time to really take another look at it and see if it needs some improvements.

HOW TO TELL IT’S TIME FOR AN UPDATE

There are lots of ways to determine if your website’s home page is out of date. For one, your brand could have gone through a new transformation, not only in graphic design but also in reforming your identity and how it’s shown to the world. Maybe your product or service has undergone some necessary changes as well, and you want your home page to reflect these changes. This is all a very good reason to update your home page accordingly.
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Building up a company or enterprise as an entrepreneur is more than a job, it’s a lifestyle. If you’re to have the will and the determination to build your brand identity over many years, including through tough times, then it’s good to have a little inspiration sometimes.

Whether your inspiration comes in the form of classical music or art, or if Bruce Lee or Arnie are more up your street, isn’t important. Here we’ve listed seven incredible movies and documentaries that we think cover a little bit of everything for any budding entrepreneur.

Please note that some of these movies may not be on Netflix Canada right now, or it may have been removed. But the beautiful thing about Netflix is that some movies make a comeback – you just have to be patient.
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As a tech-savvy solopreneur working on the go to build a brand identity for your enterprise, apps become the toolbox of your trade. Here we’ve compiled 5 must-have applications for a budding solopreneur.

GOOGLE DOCS

Google Docs offers a complete set of programs including Word, Slides, and Sheets, which is effectively an office pack for creating presentations, slideshows, documents, and more. Google Docs has fantastic functionality and its interface is fantastic to use on a mobile device. The best thing of all about Docs is the seamless way it allows you to integrate between working at home or on the go, allowing you to continue immediately where you left off as you walk out the door on the walk to the station.
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Being an entrepreneur is all about efficiency. In this short post we’ll be taking a look at 5 pro tips for successfully building a brand identity as efficiently as possible.

WRITE TO-DO LISTS RELIGIOUSLY

Tip number one has to be the habit of writing to-do lists, if possible on a daily basis. To-do lists are fantastic tools for an entrepreneur for a few key reasons. Firstly, a to-do list helps you to get your mind in order at the beginning of a busy day. It’s also something that can ease you into your working day gently, as you wake up with a cup of coffee.

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One of the most daunting aspects of working as a solopreneur can often be the prospect of being completely independent. As you begin to take on the challenges of solopreneurship, you will begin to learn about all the trials and tribulations of relying on nobody but yourself for all of your day-to-day operations.

One reason that managing daily tasks can be so tricky as a solopreneur is that suddenly you become fully responsible for managing your own schedule, with no oversight from a boss or superior. At first, you’ll realize that there are many parts of running your own business that you weren’t aware of, but these will become a habit over the years, though a little research is always worthwhile.
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If you’re not quite sure what a solopreneur is yet, don’t fret, you’re not alone! An entrepreneur will have an idea for a business, find the resources to set up the company, with employees to run it, and move on to their next venture. A solopreneur, however, is someone who looks to create a business around their own set of skills, and who perhaps will never look to take other staff on board.

Likewise, though the term branding is common enough, many are unsure of what it is precisely that a branding agency can do for their client, a new or established business.
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The term “solopreneur” has become a popular way of describing a growing phenomenon in the way we work. The term is sometimes used synonymously with entrepreneur. However, there are some distinctions.

An entrepreneur is someone who has business ideas, as well as the capital to finance their ideas or the know-how to find it. While an entrepreneur will usually seek to set a business up and to hire employees to run the business on their behalf, a solopreneur uses their own talents as the core of their business. A solopreneur creates a brand which they themselves personify, and we will be dedicating this post to five steps to building your business as a solopreneur.
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What is SEO? That’s a question we get a lot at our company! Search engine optimization (SEO) is basically the art of telling a search engine such as Google that your website exists. By applying SEO to your website’s content, you are then helping search engines discover that you have something to offer to customers.

That being said, there are ways in which SEO can actually be intrusive to your website’s content as opposed to assisting it. We’ve also noticed a LOT of confusion about SEO and content marketing. That’s why we’d like to go over both and help you find that perfect balance!

http://kiaiagency.com/find-perfect-balance-content-seo/
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