Profile cover photo
Profile photo
G Campbell
Hi, this is Geoff Campbell
Hi, this is Geoff Campbell
About
G's posts

Post has attachment
Today, I started work at American University as the Web Content & Marketing Coordinator at the School of Professional & Extended Studies. I will be responsible for managing web content and the school’s social media strategy, producing news stories,…

Post has attachment
Hello all, After two years at Friends’ Central I’m making the move back to higher ed by accepting a job at a university. My last day at Friends’ Central was today (June 11th), the school’s graduation day, I’ve learned a lot and grown as a professional…

Post has attachment
Planning is important when it comes to making the most of what can be a very hectic year. There are dozens of tools available that make people and teams more organized (in addition to the default Google Docs and Calendar). People want to use the best of…

Post has attachment
A bit of a shorter post. I just wanted to note that the gigantic field of dozens of social media monitoring platforms has slimmed to under ten “top” tools for most purposes higher ed marketers would need. These don’t include the pricey “enterprise”…

Post has attachment
In a previous job, I helped design print materials from annual fund solicitations to commencement materials and even have a behance (portfolio) account. At this point though, two years after my last graphic design course (in addition to work at Newhouse),…

Post has attachment
Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online advertising efforts and their impact on conversions and overall…

Post has attachment
The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the kind of result you find when looking for KPIs. This post will hopefully clear up why picking KPIs first is imperfect (but provides a few, to…

Post has attachment
Note: I wrote this post in early January when I was reviewing what I had completed in 2016. It’s important reflect back sometimes and I realized that I had not properly highlighted some work I did outside of work. When you’re starting out in “building a…

Post has attachment
Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses so far and it seems keeping a running tally here makes the most sense.…

Post has attachment
Photo
Wait while more posts are being loaded