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Maneesh Choudhary
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A Tea-addict !
A Tea-addict !

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Hello members - HCL Technologies just released: "Global IoT Report 2017" which sheds light on the challenges faced by early adopters of IoT. Read the report to get actionable insights, download here: http://bit.ly/2kc2OZq

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Hello members - HCL Technologies just released: "Global IoT Report 2017" which sheds light on the challenges faced by early adopters of IoT. Read the report to get actionable insights, download here: http://bit.ly/2kc2OZq

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Hello members - HCL Technologies just released: "Global IoT Report 2017" which sheds light on the challenges faced by early adopters of IoT. Read the report to get actionable insights, download here: http://bit.ly/2kc2OZq

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Hello members - HCL Technologies just released: "Global IoT Report 2017" which sheds light on the challenges faced by early adopters of IoT. Read the report to get actionable insights, download here: http://bit.ly/2kc2OZq

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2017's first global #IoT survey report is out ! Get actionable insights from 263 director-level plus leaders. Download the report here: http://bit.ly/2kc2OZq 

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Buyer Journey: Mapping Digital Channels & Metrics
My previous post on " Measuring the effectiveness of paid digital campaigns " inspired me to write this post. In fact, i encounter this question from my colleagues a lot that - What is an ideal channel mix for a digital campaign? Well, my answer to them is ...

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Measuring the Effectiveness of Paid Digital Campaigns
How do you measure the effectiveness of a digital campaign? Is it sufficient to evaluate campaign performance on the basis of campaign metrics alone? We often boast about no. of impressions served & video views garnered but when it comes to measuring the ef...

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How to create a Push notification strategy for B2B audience?
In a B2B business where sales cycles run long, it becomes all the more important for businesses to nurture their audience with relevant messaging over a period of time. Most of it is typically done by sending emails containing right mix of content (or offer...

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Dark Social
According to RadiumOne report , globally almost 70% of social shares are dark. For France, it's as high as 81%. % of Shares - Dark Social What is "Dark Social? Dark social refers to the social sharing of content that occurs outside of what a web analytics p...

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Will Bots Be New Customer Service Agents?
If you're a reader in 2020 then this post might be redundant for you. If not, then go on.. read this post to know how bots might make take over as new service agents and replace humans employed in various job functions. Bot fever is taking over the world eg...
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