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SPJSM: Social Media v/s Traditional Media
The social media is extremely
drastic change over traditional media as it signifies a paradigm shift,
traditional marketing dabbled with one-to-many approach where the brand house created
a messages which was transmitted across audiences. This built one-way...

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SPJSM: Social Media- Pitfalls and Disadvantages
Pitfall : “A hidden or unsuspected danger or difficulty” Disadvantage:   “An
unfavorable circumstance or condition that reduces the chances of success or
effectiveness” Like any other marketing channel the social media strategy
has its own pitfalls and disa...

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SPJSM: Remarketing in Social Media
Remarketing is one of the most powerful tools that allow
maintaining consumer relationships who have expressed prior interest in the
product/service. Social media is a very powerful to track user preferences,
behavior and to generate a personal connection. ...

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SPJSM: Calculating Social ROI
Let us first start with the formula for return on
Investment. ROI= Return- Investment / Investment To measure return we need to make sure that we are we
measuring. Now on how to calculate it, the following approach can be
propagated. Step One: Choose the go...

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SPJSM: An analysis of unsuccessful social media campaign
India is a country with only 20.01% internet penetration
which approximately translates to 243.2 million users and out of which around
106 million are active social media users i.e. 8.72% Indian population is socially
online.   This gives an insight into ho...

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SPJSM: Analysis of successful social media campaign
The sheer numbers of online users and the interconnected
nature of network in India places the social media marketing on growth pedestal.   To illustrate by example we take “Oreo Daily Dunk” social media campaign
which had proved to be quite successful. Why...

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The SPrint that was!
“Pain is only temporary but
victory is forever.” The aim of SPrint across the
years has been to encourage and bring together sports persons across all B
schools in the country and help them enjoy their passion, which they have probably
forgone due to pressu...
The SPrint that was!
The SPrint that was!
spotlightspjimr.blogspot.com

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Making the right moves!
World (Bank) is her oyster: I studied Advertising, Marketing,
Web designing, Multimedia, Film making during my graduation and was ranked
amongst top ten in my college. I bagged a placement with The World Bank,
Chennai in the HR Shared Services team and focu...
Making the right moves!
Making the right moves!
spotlightspjimr.blogspot.com

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Hostel Life @ SPJIMR
The rays of the rising sun reflect off the water,
and the lotuses on the Bhawan's lake open up their pink petals to collect
liquid gold. A white bird glides above the water. The picture of tranquility.   Over the SPJIMR campus - the Dawn just broke.     In ...
Hostel Life @ SPJIMR
Hostel Life @ SPJIMR
spotlightspjimr.blogspot.com

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The Calm after the Storm
The sky was overcast Grey clouds blocked all the light It took not half a second   To turn day into night  The rain lashed down in torrents The tide began to rise A sole head bobbed in water No one could hear his cries  The calm of seas was ruffled The wrat...
The Calm after the Storm
The Calm after the Storm
spotlightspjimr.blogspot.com
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