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Michelle Diemer
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52 followers
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Michelle's posts

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Curiosity - do you hire for it?
In our modern hierarchical structures, we've boiled our entry and mid-level positions into a discreet set of tasks. The temptation is to believe that our primary job as hiring managers is to find someone competent at checking the boxes of an open job descri...

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Pick yourself
I run Seth Godin's pick yourself blog post through my head every once in awhile. It's a good reminder for any brand marketer working her way up the ladder. It's easy to get caught up in the 'it's not fair' mentality of career. If we don't guard ourselves, w...

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keep your head out of the sand
Anyone who works in the business of building brands knows that the sexy marketing stuff is just a slice in the pie of our daily obligations. Most of the time, we're general managers - making sure we don't run out of stock, finding ways to optimize our finan...

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You are not the target
Unfortunately, most brand marketers do not have nearly enough information about our target consumers. We can pull Spectra data all day, but it won't give us true insight. How do we truly get to know our consumer when all of the information we have about her...

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Blow up the process
Processes are awesome. They allow our organizations to do things in organized, expected, repeatable ways. They take the mystery out of how we get from point A to point B. With a process, we can know how to fix a problem on the line, which trainings we have ...

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On Starbucks and leadership
Fast Company's July/August issue highlighted Starbucks' 'Race Together' campaign . The article surprised me with its inside look into Howard Schlutz's brain. I found myself nodding along and underlining prolifically. He highlights how important it is to bui...

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Beets! They're the best root vegetable in town.
Source My favorite lunch spot in town makes the best chef salad you'll ever eat, complete with a nice little pile of canned beets mixed in with the mushrooms, ham, cheese, sprouts and chickpeas in its earth-friendly to go box. Just thinking about it makes m...

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Can I please take a trip to Iguazu Falls?
Source The pictures that Gaby Dalkin shared this morning from a recent trip to Iguazu Falls  in Brazil had me green with envy. I didn't realize how incredibly lucky I was to travel as much as I did when I was in college, but now that I have bills and a big-...

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Things I want to make: Pumpkin Doughnuts
Source Every Sunday when I was elementary school, the church my family attended had what they called "doughnut ministry". By assembling the most delicious baked breakfast good known to man right outside the doors of the sanctuary, they could convince even t...

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The Beyonce album is everything to me
Every once in awhile, something comes along that the entire world freaks  over. I'm usually a skeptic, but sometimes I wholeheartedly jump on the train along with the rest of the world and go nuts. To say I'm nuts about the Beyonce album is an understatemen...
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