Profile cover photo
Profile photo
Alexander Villeneuve
8 followers
8 followers
About
Posts

Post has attachment
Ridin' in Roseanne's Living Room
Fantastic out-of-home marketing for the Roseanne reboot in the New York City subway,  transforming the subway cars into the iconic living room from the show. For me, the blanket design on the seats is perfection.
Ridin' in Roseanne's Living Room
Ridin' in Roseanne's Living Room
alexander-branding.com
Add a comment...

Post has attachment
Back on the Blog
I'm back! I know, I know... I've let the blog slip for a year.  I admit, I've been off my game, busy doing other things and maybe just a little bit uninterested.   Perhaps lately, marketing hasn't seemed as important as it used to.   That said, building bra...
Add a comment...

Post has attachment
The Spectatular Theranos Flame Out
Theranos, the embattled blood testing start-up , has devolved from next great to a classic case of great ideas don't make great brands.  The execution of that great idea is what makes a brand bankable. Or at least that's how it should be.  Unfortunately, a ...
Add a comment...

Post has attachment
A little More About Fashion Brands
Fast Company has a good piece about t he decline of iconic fashion brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger .  The article, penned by Elizabeth Segran, astutely points out that these companies, in a race to expand and make cheaper clot...
Add a comment...

Post has attachment
Everlane Upends Fashion's Pricing Strategy
Everlane is a six-year old web-based fashion brand that specializes in logo free essentials.  I know, I know... what the hell is so special about some upstart fashion brand on the internet? They're one of a million. Initially, I thought the same thing mysel...
Add a comment...

Post has attachment
On Buying American Made
I just want to share a quote on American Made goods from Aaron Draplin .  It comes from an interview with Al James and was originally published on A Continueous Lean .  I really like this quote because it feels like the definition of American Made is evolvi...
Add a comment...

Post has attachment
Marketing Gods Might Be Speaking to Micky D's
McDonald's voluntarily r emoved their Step It! activity bands from the Happy Meal  because of skin irritation.  No pain, no gain, right?  Wrong. That might just be the brand strategy gods having an intervention with the Golden Arches. Good health will alway...
Add a comment...

Post has attachment
Confessions of a Republican
Hillary Clinton campaign brushes off 1964's highly appropriate Confessions of a Republican, a sharp and urgent Lyndon B. Johnson campaign ad, remixing it for 2016 voters.  Although the original spot is more convincing and displays a greater sense of urgency...
Add a comment...

Post has attachment
Find the People
Find the people that will find it interesting instead of finding a way to make it so. The latter is just a waste of everyone's time.
Add a comment...

Post has attachment
Take Care
A recipe for a reputation: take care of the customer and they will take care of you.    
Add a comment...
Wait while more posts are being loaded