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Alexander Villeneuve
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The Spectatular Theranos Flame Out
Theranos, the embattled blood testing start-up , has devolved from next great to a classic case of great ideas don't make great brands.  The execution of that great idea is what makes a brand bankable. Or at least that's how it should be.  Unfortunately, a ...

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A little More About Fashion Brands
Fast Company has a good piece about t he decline of iconic fashion brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger .  The article, penned by Elizabeth Segran, astutely points out that these companies, in a race to expand and make cheaper clot...

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Everlane Upends Fashion's Pricing Strategy
Everlane is a six-year old web-based fashion brand that specializes in logo free essentials.  I know, I know... what the hell is so special about some upstart fashion brand on the internet? They're one of a million. Initially, I thought the same thing mysel...

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On Buying American Made
I just want to share a quote on American Made goods from Aaron Draplin .  It comes from an interview with Al James and was originally published on A Continueous Lean .  I really like this quote because it feels like the definition of American Made is evolvi...

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Marketing Gods Might Be Speaking to Micky D's
McDonald's voluntarily r emoved their Step It! activity bands from the Happy Meal  because of skin irritation.  No pain, no gain, right?  Wrong. That might just be the brand strategy gods having an intervention with the Golden Arches. Good health will alway...

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Confessions of a Republican
Hillary Clinton campaign brushes off 1964's highly appropriate Confessions of a Republican, a sharp and urgent Lyndon B. Johnson campaign ad, remixing it for 2016 voters.  Although the original spot is more convincing and displays a greater sense of urgency...

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Find the People
Find the people that will find it interesting instead of finding a way to make it so. The latter is just a waste of everyone's time.

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Take Care
A recipe for a reputation: take care of the customer and they will take care of you.    

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Awards
If this is the best the industry has to offer , why are these ads are so unfamiliar?  It might be consumers desire to avoid it.  A shrinking tide, sinks all ships.

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No McRespect For Marketing
McDonald's current request for marketing proposals has a clear message; marketing is an expense rather than an investment.  How else can you explain a business partner working at cost? (see: no value added).   Their unusual request is quite telling of how M...
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