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TITLE: What Is the Importance of Social Media Marketing?

In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.

In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.

This is the power of social media and the developments in online communication. A happening in one part of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.

Social Media Marketing brings global fame to your name.

This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.

Promote your business or product as a serious product.

This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that "Hey! I am here to do business" and "I am serious about the product or services that I provide".

Brings you closer to thousands of people without much effort.

Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

Gives you feedback on the type of viewer you have.

An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social media.

Established an efficient communication channel between you and your client.

Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Your company is seen as a person.

Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.

Makes you more accessible.

Social media sites ensure your presence 24 hours a day, 7 days a week. You client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.

Social media levels the playing field.

Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.

You might discover new potential clients or customers.

While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.

Marketing campaign is easier to manage and cost-effective.

Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.

Your network grows exponentially.

As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.

People are more receptive to Social Media.

People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.

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Digital marketing training:
Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what's fetching potential outcome.
Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.
Search Engine Optimization - SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.
Social Media Marketing - It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.
Search Engine Marketing - It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.
Email marketing - Sending a commercial message or newsletter directly to the customer's inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business.
Affiliate Marketing - Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words it is the practice of using one's talent and efforts to promote others business and getting rewards in turn. The reward model is known as CPA (cost per action).
Web Analytics - Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates about the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.
Mobile marketing - It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with addition of 1.05 million monthly cell phone users. The data reveled at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

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Internet marketing:

Internet marketing is still a complete mystery to a large majority of Internet users. For many net users, online marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.
In fact, Internet marketing could not be further removed from this unfaltering picture. In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world's Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Handling all this online e-commerce is a whole sector of companies, hosting providers, web designers, advertising agencies... and so on. All this online commerce has also given rise to a relatively new creature --- the professional Internet marketer. Someone who makes a lucrative living helping facilitate, in one form or another, all this online activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you're an Internet Marketer and that you work full time on the Internet; you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life, from the college student to the bored housewife to the retired doctor... all are enjoying a part time or full time income from the comfort of their homes.

And since the Internet is now practically available to everyone, anywhere in the world --- Internet marketing is a level playing field. Anyone can make a full time or part time income from the web if
they truly desire it.

There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by your own work habits, your background and what marketing style you're most comfortable with.

Here's a quick rundown of the most popular forms of Internet Marketing:

1. The Brick and Mortar Store Online
Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don't buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.
2. Online Services
Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.
3. Internet Products/Internet Gurus
Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online - opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures... a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.
A whole new industry has grown around 'How-to' market online,
info products, workshops and web seminars --- teaching people how to market on the Internet. A marketer creating his own product can prove very productive; which earned over a million dollars in one day. (Without a penny of paid advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google AdWords and other companies presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web's activity, keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they're doing.Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results (SERPs) will greatly determine the profitability of your online product or company.
5. Affiliate Marketing
One of the least understood, yet one of the most profitable forms of Internet marketing is affiliate marketing. An online marketer can join any affiliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a cut or commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 50%. One affiliate click can earn you anywhere from a few cents to several hundreds of dollars.
Major third party affiliate programs or companies such as Commission Junction, LinkShare, Amazon, Shareasale... acts as a brokerage or go-between representing thousands of Top Brand companies such as Sony, Apple, Dell... to online affiliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affiliate marketing through these third party programs.Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affiliate sales. Many work-from-home professionals have adopted this business model. They have created site or sites on the topic that interests them and of which they have or have gained some expert knowledge.Once these sites become established and gathering a large amount of targeted web traffic each day, making a nice income can only be a matter of putting the Google AdSense code on their pages and placing a few appropriate affiliate links on their sites.
The more traffic these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.
What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day, while you're sleeping, while you're enjoying a nice meal with friends, or even while you're on vacation.Internet marketing can provide you with a lifestyle that is totally liberating --- you can live and work anywhere in the world. You can be your own boss, set your own hours and work from the comfort of your own home. Plus your whole online Internet business can be automated so it basically runs itself.Internet marketing is totally flexible. You can adjust your workload to suit your own work habits. Internet marketing is scalable, once you have learned how to make your first dollar, it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet makes it just as easy to handle a thousand sales as it is to handle one sale.As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

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TITLE: The Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smart phones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a 'social' element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

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