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Adeeba Web Solution
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You have just created a cash cow, and here's why...

Let's say your competitor got 10 leads, and you got 11. That's a 2.0% conversion versus a 2.2% conversion rate. If each conversion is worth say, $250 over the life time of that customer, then you made money and your competitor didn't. You can keep advertising, and they can't.
Let's say that each conversion is worth $500 over their life time. You can now pay more per click than you competitor and push them down in the results thereby making your advertising even more effective and theirs even less.
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