The Interwebs and the "people" who post to them always have an agenda. The sooner people are honest about it, the sooner open and valuable discourse can occur.

The worst offenders hide behind the anonymous Internet, an ugly place. Is there anybody who isn’t skeptical of anonymous commentary? Does anybody even read it anymore? Responding to it is like talking to your imaginary friend.

The next worse offenders are those who attempt to veil their agenda. You know, the guy who restates the obvious or poses pointless questions as filler just before he launches into a discourse begging the reader to believe that his company or viewpoint matters.

I work for +ServiceNow. I am very clear about my agenda. I am a self-proclaimed loud talker for ServiceNow. Fortunately, I can back up my agenda with facts that support the most unbelievable track record in the history of our industry. You can’t discredit what's happening here.

I try not to abuse the position though. If you’ve been paying any attention during the last four years, when I chirp about other vendors I’ve been specifically focused on the industry hippos (gorillas and elephants are too endearing). These are massive, publicly traded companies that behave more like banks and holding conglomerates than software companies.

I don’t have time for manufactured feelings (especially from the hippos in the cross hairs) when I ask hard questions or expose uncomfortable issues. The things they claim need a filter, someone to play devil’s advocate. We’re all adults here, right?

It's not like I’m calling names or saying their baby is ugly. I pride myself with simply providing a different way to think about the status quo. If you are the status quo then you have bigger problems than my mostly incoherent mumblings.

And don't confuse my arrogance toward other ITSM vendors with how ServiceNow does business. I'm just one guy, and I've been vocal about where the legit innovation is happening in this space outside of ServiceNow. Check out vendors like Beetil and +Zendesk and take notes.

Ultimately, it doesn't matter what I post. Most ServiceNow competitors will never be happy if I’m pushing the “update” button on their favorite blog or social network.

A few pointers to keep in mind:

- Anonymity is the bane of genuine discourse on the Internet. If a website doesn't require authentication or registration to post comments, don’t bother. If you do, make sure to say who you are and let your agenda be known.- Add value and create conversation with thought-provoking commentary. Be lazy on your couch at home, not on the networks.
- Be wary of websites created by somebody with no knowledge or interest in the industry. They exist to sells ads, not to promote legit discourse.

Anybody who knows ServiceNow knows we have nothing to hide. The significant shift in the ITSM market led by ServiceNow speaks for itself. I don't need to reiterate established facts. Most ITSM vendors should be proud that one of their own is by some accounts the fastest-growing software company in the world. It is good for our industry.

If you want all the ServiceNow flowers and rainbows, go follow us at @ServiceNow, Facebook, or Google+. If you don’t like what I have to say you shouldn’t be reading this now, and I’d be happy to show you how to unfollow, filter out and avoid me altogether on the open-agenda, no-secrets Interwebs.
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