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SEM - Search Engine Marketing
Cutting Edge SEM - Search Engine Marketing on Google+
Cutting Edge SEM - Search Engine Marketing on Google+


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25 Point SEO Checklist You Need to Drive More Traffic - Infographic!
The 25 Point SEO Checklist You Need to Drive More Traffic - Infographic
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A quirky and creative way to understand different social media platforms.

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The characteristics of the color #blue you should be knowing, before you decide to use it in #webdesign and branding.

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Understand What You Need to Do

By understanding some of the fundamentals that govern semantic search you immediately begin to understand what it is you have to do.

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Three Steps to Take to Engage Semantic Search!

3 Steps to Take to Engage Semantic Search

Don’t Shelf Semantic Search – Embrace it to gain the benefits NOW!

It is challenging for many average SEOs who are managing website and who are overseeing its promotion to also add the full benefits of semantic search.

• CURRENT CONTENT – Begin by ensuring that your current web pages consist of in demand content and have the benefit of Classification that utilizes hashtags, and an Ontology structure that fits your business niche. Site thematic linking and theme concepts have become integrated more and more into SEO techniques.

• NEW WEEKLY CONTENT – Build and offer information that continues to offer your readers fresh content that interests them and supports your previous semantic search efforts. Semantic breadcrumb trails created by our digital footprints remain consistent and granular.

• ANNUAL MARKETING PLAN – No need to be daunted by semantic search; it practices are rational and straightforward; schedule them into your future digital marketing work.

Gain the benefits of reading the full article:

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ABC's of Semantic Search!
The A-Z of Semantic Search

Remember when you learned the alphabet? You memorized the letters in order, and undoubtedly sang a little ditty called “The Alphabet Song”. 

The alphabet isn’t just for kids. It’s also a handy mnemonic device for remembering information. Harking back to my teaching days, I’ve been itching to do a post that utilizes the letters of the alphabet that highlight the various aspects of semantic search to help it stick in our heads a little better.

Some letters had many possibilities.  For others I had to get a bit creative. For those letters with many applications, such as A, C, and E, I limited them to no more than 4. 

In all cases I kept the descriptors brief, as the idea is to give a general overview. Think of them as bullet points. A certain amount of background knowledge is assumed, otherwise you’d be reading till the cows came home. But know that each item could be a post in itself.

Following are the first ten letters to get you started!
A is for

Authority  -What you need to be in the eyes of Google and your audience if you hope to get anyone’s attention.

Audience - Building an audience is critical before you can hope to have your content noticed.

Authentic - No faking.  Be genuine. Be yourself. (Or your best version of yourself.  People do have to like you, after all:)

Amerland - +David Amerland , authority and author of Google Semantic Search  , has been the great educator and communicator on this subject.

B is for

Blog - You need a platform for your content that you own and have control over.  WordPress is the most popular choice. 

C is for

Content creation - Google is looking for quality content to determine your authority. This could be text, images, video, etc.

Conversational and Contextual - Google search is more accurately understanding the context of a query that is phrased in conversational language.

Content marketing - This has become the primary focus of SEO efforts.

Consistent, Constant - There is no off button.  Content marketing is a long term, on-going effort.

D is for

Data - As Google keeps acquiring more and more data, and learns more and more about us, semantic search will increase in accuracy.

Desktop search - Is being overtaken by mobile. Sites need to be responsive and ready.

Disruptive - Semantic search, along with social media, are huge disruptors, changing business practices and customer expectations, among a lot of other things… Everybody matters now.

E is for
Entities - Google now understands what we call entities; knows if the words you type into a search box are a person, place or thing - not just  lines of code. Hence the phrase, “from strings [of code] to things [entities]”

Engagement - Engaging with others on social media is a preliminary first step to building an audience for your content.

Expert - Be an expert or go home. A phrase coined by +Eric Enge 
 (more E's:) If you want to stay in the game, you’ve got to know your stuff.

Etiquette - Learn the rules of the road on G+ and follow accepted practices of courtesy if you want people to respond to you.

F is for

First - As in “there is no first page of Google anymore.”  Semantic search has also brought personalized search, which means everyone has their own version of a first page on Google.

Farmer - More advice from +Eric Enge  to be like a 'farmer'. Farmers have to always keep the big picture in mind and think long term.  So do you.

G is for

Google and Google+ , natch.  Google has the lion’s share of the search market. Although all of the major search engines are using semantic technology. Google is leading the charge.

Google+ was created by Google as a social layer sitting atop their giant search engine.  Google can access and understand the social signals coming from G+ better than any place else.  This may change at some point in the future, but it’s an advantage for now.

H is for

Hummingbird - Google’s latest algorithm which moves semantic search up a notch with improvement in such areas as conversational search and the Knowledge Graph.

Hangouts - This Google technology for live video chat and conferencing is revolutionizing communications. (More disruption.)  Hangouts On Air can be broadcast live to an unlimited number of people and then automatically saved to YouTube. Hangouts, both private and public, are being used creatively in a variety of ways. They can fast-track relationship-building.

Holistic - SEO is now a holistic practice with the integration of on-site fundamentals and optimization, links that add value for the user, social media, and content marketing - interwoven with relationships based on trust, authenticity, and transparency.
Human -  Forget B2B and B2C. It’s H2H now.  Human to human.  The web consists of real people, not just a collection of websites.

I is for

Identity - Identity is needed for trust. Businesses need to know who they are, why they’re in business, and what they're about. People (and Google) have to understand who you are before they will trust you.

Influencers - Connecting with influencers can play a big role in your trajectory on social media.  Careful though.  You have to provide genuine value before you’ll get noticed.

Incognito - If you perform a search without being logged into your Google account, it is called an incognito search.  It’s not that Google no longer knows anything about you, but it has access to less data, and search results will be affected.  Depending on your perspective and what you want to achieve, this could be viewed as preferable or not.

J is for

Jig - This is the dance that small businesses should be doing because of the opportunities afforded by semantic search. More on this in “O”.

Journey - Patient focus pays off - eventually.  Building relationships, building a following, building an audience.  It all takes time.  It's a journey. Enjoy the ride!

To see the rest of the alphabet, here's the full post.  (Aren't you tiniest bit curious to see what I came up with for X,Y, and Z?)       

I hope you enjoyed this 5,000 foot view of the key ideas that have come about due to semantic search. What letters surprised you?  What would you have added or taken out?
To dive deeper:

+David Amerland 's  Google Semantic Search ,, is the book that all business owners should keep by their bedsides.

+Eric Enge  has written frequently and authoritatively on SEO, semantic search, and Hummingbird.  Two of his recent contributions… "Why Google’s New Hummingbird Is Good News for Serious Content Creators" ;,  
"Is Link Building Dead?",

+Gina Fiedel  has a unique understanding of holistic SEO: "SEO Essentials for the Proactive Small Business Owner",

+todd l lebeauc  has created an amazing Flipboard which showcases David Amerland’s work: "Understanding Semantic Search and Marketing: A digest of thoughts by David Amerland",

+martin shervington  skillfully weaves Google Plus with content marketing:  "What is Content Marketing? And how to use Google+ to do it brilliantly!",

+Social Media Today , Hangout On Air, a brilliant discussion with host +David Amerland  and guests +Eric Enge and +Rebekah Radice , "Making Disruption Work for You",

photo credit: geralt/pixabay

posted by +Marilyn Moore for +RightStart Websites 

#semanticsearch   #semanticweb   #seo   #digitalmarketing  

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PPC Marketing Strategy Tips: "Understanding which channels, keywords, ads, and optimized landing pages to use is just the beginning. If you use all the PPC food groups in the right way, with the right portions, then you’ll be able to get the highest ROI possible." ...Read more:
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What Is Semantic Search and What Should You Do About It?
#semanticsearch   #seo  

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Seven Steps To Semantic Content Excellence!
#semanticsearch   #seo   #contentmarketing  
7 Steps To Semantic Content Excellence (

We just came across this excellent article by +Eric Enge of +Stone Temple Consulting on +Search Engine Land and we wanted to share it with you.

What is semantic content optimisation? Why do you need it? How can you implement it?

Semantic Content Optimisation is the practice of "tuning" your web pages to satisfy a larger percentage of visitors. Since Google is constantly evaluating the quality of your content and engagement, it makes sense that you should continually strive to improve both.

Eric discusses 7 Steps that can help you improve your content and engagement, including:

1. Decide on the focus of the web page.
Work on the most important pages of your site first and really narrow in on EXACTLY what your page is about and how you can set it apart. "Understanding how you differentiate is a key part of the process because clearly expressed differentiation can drive user engagement with a page."

2. Identify the customer needs the page should satisfy.
Once you know what your focus is and how you are going to differentiate, you need to brainstorm from the customer's perspective and be sure that you are providing the information that the customer will be looking for.

3. Talk to customers and validate your need profile.
In other words, this is not a guessing game. Go out and get the data you need by talking to real people.

Read the rest of Eric's tips:

#semantics #seo #content #strategy  
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