Profile

Scrapbook photo 1
Scrapbook photo 2
Scrapbook photo 3
Scrapbook photo 4
Scrapbook photo 5
SEM - Search Engine Marketing
6,036 followers|412,793 views
AboutPostsPhotosVideos

Stream

SEM - Search Engine Marketing

PPC / Google Adwords / Advertising  - 
 
PPC Marketing Strategy Tips: "Understanding which channels, keywords, ads, and optimized landing pages to use is just the beginning. If you use all the PPC food groups in the right way, with the right portions, then you’ll be able to get the highest ROI possible." ...Read more:
https://klientboost.com/ppc/ppc-marketing/?ref=quuu&utm_content=buffer93de2&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
#ppc   #advertising   #ads   #marketing   #digitalmarketing  
Think PPC marketing is just about bidding on some keywords? It's a universe that has much more potential than you think.
3
4
Add a comment...

SEM - Search Engine Marketing

Semantic Search / Web / SEO  - 
 
Seven Steps To Semantic Content Excellence!
#semanticsearch   #seo   #contentmarketing  
 
7 Steps To Semantic Content Excellence (http://gplnk.us/2h3mrCF)

We just came across this excellent article by +Eric Enge of +Stone Temple Consulting on +Search Engine Land and we wanted to share it with you.

What is semantic content optimisation? Why do you need it? How can you implement it?

Semantic Content Optimisation is the practice of "tuning" your web pages to satisfy a larger percentage of visitors. Since Google is constantly evaluating the quality of your content and engagement, it makes sense that you should continually strive to improve both.

Eric discusses 7 Steps that can help you improve your content and engagement, including:

1. Decide on the focus of the web page.
Work on the most important pages of your site first and really narrow in on EXACTLY what your page is about and how you can set it apart. "Understanding how you differentiate is a key part of the process because clearly expressed differentiation can drive user engagement with a page."

2. Identify the customer needs the page should satisfy.
Once you know what your focus is and how you are going to differentiate, you need to brainstorm from the customer's perspective and be sure that you are providing the information that the customer will be looking for.

3. Talk to customers and validate your need profile.
In other words, this is not a guessing game. Go out and get the data you need by talking to real people.

Read the rest of Eric's tips: http://gplnk.us/2h3mrCF

#semantics #seo #content #strategy  
5 comments on original post
2
1
Add a comment...
 
The Art Of Marketing With Memes! [Infographic]
Larger image here:
http://i.imgur.com/bimx8XO.jpg
#marketing #meme #infographic
#digitalmarketing  
 ·  Translate
 
The Art Of Marketing With Memes [INFOGRAPHIC]
To enlarge image: http://i.imgur.com/bimx8XO.jpg

There are many ways to market, both online and offline, and stands out in particular - memes! If you aren't sure about marketing with memes, and that what is memejack, how to use memes properly and what can you learn from successful meme campaigns, then take a look at below infographic to learn the art of meme marketing.

Fun Facts about Memes:

- The term meme was defined by scientist Richard Dawkins in 1976.

- Meme is short form of the Greek work mimeme, meaning imitated thing.

- LOLcats dates all the way back to the 19th century, when Harry Whittier Frees took pictures of his pet cats, added some text, and turned them into greeting cards.

Tips for successfully jacking meme:

- Take advantage of it quickly. It is important to be one of the first to adapt it, otherwise it just becomes overused, extremely fast.

- Know what the meme means before using it. If your audience doesn't understand it, you are wasting a lot of time.

- Focus on something that is easily memorable but equally tied back to your brand.

- Consider using meme generators like memegenerator.net and quickmeme.com .

Pin t for later: http://www.pinterest.com/pin/381539399653844165

Infographic courtesy of: http://www.whoishostingthis.com/

H/t http://socialnewsdaily.com/27431/marketing-with-memes-or-how-to-not-look-like-a-n00b-when-you-do-this-infographic/
12 comments on original post
1
1
Add a comment...
 
 
There are several things that exists under digital. Like SEO services, PPC Management services, SMO services, and data analysis etc. for more please visit: http://www.lowcostseo.co/

There are several things that exists under digital. Like SEO services, PPC Management services, SMO services, and data analysis etc.
View original post
1
Add a comment...

SEM - Search Engine Marketing

Semantic Search / Web / SEO  - 
 
SEO ~ Shape-Shifting!
#searchengineoptimization   #seo   #semanticsearch  
 
About a year ago I spoke to a class at BCIT and later at a MeetUp about how SEO has changed and what role it has today in digital marketing and web development. There are some really exciting things happening in search, like AI, voice, and semantic search. SEO isn't dead, it just looks nothing like it used to. Here are a couple of really good articles that explain how SEO has changed, recent updates to the Google algorithm and what it means for search experts and marketers:
http://searchengineland.com/seo-not-dead-just-shapeshifter-261188
http://www.thedrum.com/news/2016/10/18/the-marketers-guide-google-penguin-40
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.
View original post
1
1
Add a comment...

SEM - Search Engine Marketing

Semantic Search / Web / SEO  - 
 
What Is Semantic Search and What Should You Do About It?
#semanticsearch   #seo  
 
New Blog Post! What Is Semantic Search and What Should You Do About It? #contentmarketing #seo
If you’re interested in ‘getting found’ by searchers, you need to know about semantic search. The word “semantic” refers to the meaning or essence of something. Applied to search, “semantics” essentially relates to the study of words and their logic. Semantic search seeks to improve search accuracy by understanding a searcher’s intent through contextual meaning. Through concept matching, synonyms, and natural language algorithms, semantic search ...
View original post
3
1
Add a comment...
 
Cutting-Edge Semantic Search & SEO for 2017!
Semantic SEO, Google Knowledge Graph, Structured Data, Schema, Rich Snippets.
#seo #semanticweb #semanticsearch #semanticseo 
 
Cutting-Edge Semantic Search & SEO for 2017!
Semantic SEO, Google Knowledge Graph, Structured Data, Schema, Rich Snippets.
#seo   #semanticweb   #semanticsearch   #semanticseo  
View original post
1
1
Add a comment...
 
 
Looking for ways to boost #SEO with #backlinks and social shares? This year you'll see #influencer #marketing as one of the key components to getting both.
Influencer marketing will be very important to SEO this year. In fact, one of our recent blog posts talks about why influencer marketing will come into its own in 2016. In the last five years we ha…
2 comments on original post
1
Add a comment...
 
 
Handy little tip to make your Google + profile zing. Upload an animated GIF to use as a logo. They are fairly simple to create using Fireworks web graphics software. Simply create an image and add new states and set the time each state shows for. Then export file to animated GIF.

Find a basic tutorial on
https://webswiftseo.com/site-map
2 comments on original post
1
Add a comment...
 
 
Top 10 Social Media Monitoring and Analytics Tools
#socialmedia #socialmediatool
Social media is the new trend to perform all the advertising for the businesses. As per social media which is an efficient tool to established a community around your services or product. These even increase your target market and often attend to what your client’s…
View original post
1
Add a comment...
Story
Tagline
Cutting Edge SEM - Search Engine Marketing on Google+
Introduction

Exploring and Sharing SEM and SEO (Search Engine Optimization), SEM Strategies for Small Business, Understanding Google Search, Inbound Marketing, SEM Tools and Tips, Optimizing Websites for Keywords and Google Search.

Networking Techniques, Local SEM, Google Adwords, Marketing, Search Engines, PPC, Affiliate Marketing, SEO Tools, Internet Marketing, Responsive Web Design, Tablets, Smartphones, SEM Software, Tutorials and Training, Google Authorship, Author Rank and Rich Snippets, Technology, Apple iPhone, iPad, Samsung Galaxy, Android, HTC, Motorola, Electronics and Gadgets.

Internet Marketing, Google+, Social Media Marketing Tools and Tips, Facebook, Pinterest, Tumblr, Instagram,Twitter, LinkedIn, DeviantArt, Orkut, Reddit, StumbleUpon, BuzzFeed, Digg, Integrating with Google Earth, Google Maps and Chrome. News and Updates about Search Engine Marketing and Utilizing Google+ Strategies for Better SERP and Page Rank.