Making your customers to live your brand is a crucial part. Get some best tips here in this post.
I'm not making any claims or implying that I have some secret method of getting Google to render multiple Rich Snippets of my Google authorship head shot but I am curious how this "exact match" query generated this freaky set of SERPs especially since I read that Google is cutting back the volume of rich snippets in their organic SERPs?
The syntax of this Google query looks like this
The Chrome search results renders multiple rich snippets whereas the Firefox version is different and only 1 of my rich snippets shows up but a similar set of SERPs show up for the same exact match query?
Now that we can add our Google Authorship to our Scoop.it Topics and post our Scooped stories directly to our Google+ Brand Pages, I suspect this body of work of articles, videos, decks, Tweets and posts to G+ that focus on content marketing system best practices can be cloned for a other Hummingbird friendly and semantic web searchable phrases for my pals in the personal injury space?
#contentmarketing #system #bestpractices #jnferree
Take the Scary, Eek And Ouch Out of It
This is real. We avoid or procrastinate certain things because on the face of it, they’re scary. And yet, if we take a look at our fears, we might find they are caused by some unknown; something we either don’t understand or are encountering for the first time. If we can just get familiar with the unfamiliar, grab a hold of some traction, grasp some basic concepts, we often end up discovering something we will grow to have an affection for, enjoy and surprise, surprise, even have fun with. Like SEO.
That’s how it was for me when I was apprehensively learning the basics of SEO back in the early days of our business. But after awhile, it began to have a kind of knitting feel to it and I liked that. Methodical. It was one stitch at a time and eventually I could watch it weave into a kind of story of the website I was working with.
The essence of each site became further revealed through the process of on-site optimization and that helped to initiate a sort of chain reaction of intent and purpose. What I didn’t realize at the time, thinking like that, was that I was establishing the fundamentals in my mind about how I would need to regard SEO in the future. Telling stories, weaving together parts and creating something consistently true. That is SEO.
Today, Search Engine Optimization is different than it used to be. It’s both easier and harder. Easier due to Content Management Systems and Semantic Search affording non-experts a chance to get hands-on experience and do a lot for themselves and harder because we have a lot to do.
SEO (verb) is an extremely far-reaching and deep-science-artful process. That means your website developer or SEO (noun = specialist) still has the moderate to heavy lifting job because that lifting requires an analytical, technical mind, extensive education, skills and time that many of us do not possess. But happily, these days, you don’t need those particularly tech-suited brains for all of it. You can ensure that huge chunks and arguably the most important foundational chunks of your SEO efforts are healthy. You can become proactive SEO practitioners for your own website/blog without a lot of training. Hallelujah!
My aim is to quiet some of your fear and give you the courage, permission to act on your own behalf and some direction on how to get started.
Here’s The Beautiful Truth
The new SEO is holistic. That’s why so much of it can be firmly placed in your hands. When it comes to optimizing for search engines, online marketing and showing up in the SERPS what you can implement for yourself is the backbone of your marketing.
In today’s world of search, here’s what counts:
~ WHO YOU ARE: your identity
~ YOUR INTENT AND PURPOSE: what you’re about; your mission, goals, passion
~ WHAT YOU DO: your expertise
~ YOUR AUTHENTICITY: the uniquely genuine expression of you
~ TRANSPARENCY: for building trust and reputation
~ YOUR CONTRIBUTION: the effort you make = value
~ YOUR EXCELLENT PRODUCT OR SERVICE: more value
ALL of that
(the woven story)
AND the way you communicate it. Consistently.
(weaving it into the wider-web)
THIS is what matters most
All of this and that
Begin at the beginning. Invest energy and put attention to self-inquiry (individual or business). One of the beauties of the Semantic Web and the changes in search is that it frees you to use what you’ll discover and what you'll learn from exploring what really excites you about your business; your passion, what you're up to, who you are. And then, you'll decide how you'll communicate that.
Three Main Areas To Weave Your Story...
*Caveat:* These areas are vast lands unto themselves. This is but a small taste of each.
1. Content Development And Content Marketing
With Holistic SEO we must all become writers and/or content producers. And we must also become publishers- because our web property (website and our blog) is the publisher for the content we (and our guest bloggers) author.
Your content will be the means by which you build relationships with your audience and customer base. Your content is the core; it is both the base tool and the main ingredient of all your marketing. The vehicle for communicating everything you are and have to offer. It’s called Content Marketing.
You can define “quality” by asking yourself if your content provides value, is helpful, educational or offers solutions to your readers and if it is worthy of them sharing it. You’re working towards earning the trust of your readers, illustrating your expertise and eventually, perhaps, earning a position of authority in your field………..
2. Social Media and Social Integration
Ah. Here we are at the place that so many of you love to hate because of the energy and time it takes. Yet your engagement on Social Media is an undeniably critical piece to the SEO puzzle. It serves as the entry point to getting to know your audience, customers, what they need and how you can serve them better and let them get to know you. It is how you will generate traffic, authority and trust for your website/blog and create the flow of your content from Home base to the rest of the web.
Without Social Media you very well may never show up in Google, Bing or Yahoo. In their regard, other than the quality content they can see on your site, the most powerful votes that prove your validity and usefulness comes from activities outside your own web property (your website/blog); the links, shares and citations pointing back to your site and who is creating them..........
3. On-Site Optimization basics
Google has always been pretty smart and is getting smarter as I type and you read, but all the search engines still need some help from us. This is where on-site optimization comes in. A website needs to be search engine friendly. In this section, you’ll find some bottom line basics - things you can do in relation all the new the content you'll be producing. Website design, Google Authorship and other basics of on-site optimization………….
FOR THE FULL ARTICLE JUMP:
Much appreciation to these folks for their gems and links to share with my readers in the article. Thanks for being so smart and generous!
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Pre-remix photo credit: iStockPhoto.com
#seo #contentmarketing #smallbusiness #socialmedia #semanticsearch #smallbusinessowners #websitedesign
Semantic search is in the process of redefining the landscape of how search engines work, and how optimization should be done. The graphic shows some of the many factors that go into semantic search. We developed this together with and it helps show all the major components.
One of the first things to realize is that there are "searcher-side" elements, "publisher-side" elements, and other factors that are all in play here. The collection of these are the tools used by Google in their semantic search efforts.
This graphic is featured in my first article no Social Media Today (link is shown below. The article also includes my comments on 's excellent book, Google Semantic Search, which you should go buy if you are interested in this topic!
"...Not only do these rich snippet results take advantage of our evolutionary programming to be drawn to faces, they reinforce that there is a real human being behind the content. ...all the content linked by the non-Authorship results may be by real humans as well. But the author-photo results guarantee it." ...Read more:
#authorship #google #brands #business #googleplus #richsnippets
I'd like to thank +CircleCount, +Circloscope, +Friends+Me, +Google Plus Follower Stats, +Steady Demand, +gplusrss.com, +PicMonkey, +RebelMouse, +Sprout Social for providing the necessary details and helping me in analysis.
Exploring and Sharing SEM and SEO (Search Engine Optimization), SEM Strategies for Small Business, Understanding Google Search, Inbound Marketing, SEM Tools and Tips, Optimizing Websites for Keywords and Google Search.
Networking Techniques, Local SEM, Google Adwords, Marketing, Search Engines, PPC, Affiliate Marketing, SEO Tools, Internet Marketing, Responsive Web Design, Tablets, Smartphones, SEM Software, Tutorials and Training, Google Authorship, Author Rank and Rich Snippets, Technology, Apple iPhone, iPad, Samsung Galaxy, Android, HTC, Motorola, Electronics and Gadgets.
Internet Marketing, Google+, Social Media Marketing Tools and Tips, Facebook, Pinterest, Tumblr, Instagram,Twitter, LinkedIn, DeviantArt, Orkut, Reddit, StumbleUpon, BuzzFeed, Digg, Integrating with Google Earth, Google Maps and Chrome. News and Updates about Search Engine Marketing and Utilizing Google+ Strategies for Better SERP and Page Rank.