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SEM - Search Engine Marketing
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SEM - Search Engine Marketing

Search Engine Optimization Tips  - 
Most Important Google Search Algorithm Updates Of 2015! [Infographic]
Larger image of animated infographic here:
#google   #seo   #googleupdates   #serp   #infographic   #gif  
The Most Important Google Search Algorithm Updates Of 2015 - infographic

According to +Search Engine Watch, 2015 was a tumultuous year for SEO, due in large part to Google’s actions.

Whenever there’s a significant update to the #Google algorithm, search marketers all across the board go crazy. Everyone first goes into a tizzy to see if their clients have been affected, and then to publish their own hypotheses on the nature of the update and how to ride it unscathed. And thanks to Google’s FUD tactics, major business publications like the BBC, WSJ and Bloomberg have also started taking note.

We at +E2M have been closely monitoring the evolution of Google’s search algorithm and producing a year-end #infographic every year for the past few years. While there are many sites that closely monitor and analyze algo updates, we focus on representing them together in a simple and fun manner.

So here is this year’s animated version – a “gifographic” if you will:

#SEO   #searchengineoptimization   #googleupdates   #gif  
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The Google ecosystem is made for business, and it is time to create a broader map of how the apps all fit together.
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SEO Tips: Business Branding in the Local Knowledge Panel: Business Logo, Map & Search Photos, Business Description!*
#knowledgepanel   #google   #seo   #business  
Updated: The Three Branding Opportunities in the Local Knowledge Panel

Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.

In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:

Your Business Logo
Your Map & Search Photos
Your Business Description

I've also updated the article to reflect the removal of Recent Posts on Google+ from Local Knowledge Panel results.  Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results.

#LocalSEO   #LocalSearch   #Branding  
Your local business is a brand. Maybe you already know that, or maybe you've been thinking of brands as a mighty entity like Apple or Coca Cola. However, whether you're a Small Business of one, a Medium Sized Business of hundreds, or a Mega Corporation with thousands of employees, your company is defined by its brand.In the Internet Era one of the most important places to define your brand is online, and in that online world, one of the most if n...
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SEM - Search Engine Marketing

Semantic Search / Web / SEO  - 
Google Confirms RankBrain Machine-Learning Technology Part of Search Algorithm ~ Ranking signal is part of Hummingbird! - "... #Hummingbird also contains other parts with names familiar to those in the SEO space, such as Panda, Penguin and Payday designed to fight spam, Pigeon designed to improve local results, Top Heavy designed to demote ad-heavy pages, Mobile Friendly designed to reward mobile-friendly pages and Pirate designed to fight copyright infringement." ...Read more:
#seo   #google   #rankingfactors   #googlesearch   #semanticsearch   #machinelearning  
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far.
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Have you ever wondered why you might be ranking differently on Google, Yahoo and Bing? Here’s a great article that addresses the issue. 
There are several different factors that affect SERP rankings, based on algorithms developed by the search providers like Google & Bing.
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New year, new techniques. 9 ways online marketing will change in 2016. 
As we approach a new year, we wonder what 2016 holds in store for online marketers.
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5 Trends That Will Change How Companies Use Social Media in 2016!
#socialmedia   #socialmediatips  
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How to Create Your 2016 Social Media Strategy

When it comes to building a solid social media strategy, there are many things to consider.

From goals, to content, branding and audience engagement, it can feel complex.

But the good news? Designing a winning strategy doesn’t have to be hard.

Not sure where to begin? In this article, I’m sharing my own best practices. Each one is time-tested and will produce measurable growth when done right.

But more than that – they are each designed to boost your engagement, traffic and sales.

Here are 7 tips to equip you with the tools and information you need to take full advantage of all that social media has to offer.

#socialmedia   #socialmediamarketing   #socialmediastrategy   #goals   #businesstips  
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5 of the best interaction design trends of 2015!
#interactiondesign   #design   #designers  
5 of the best interaction design trends of 2015
This year in digital design brought a wave of new techniques, styles, and trends, most of which emerged to meet the needs of the growing mobile browsing ma
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