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SEM - Search Engine Marketing
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Cutting Edge SEM - Search Engine Marketing on Google+
Cutting Edge SEM - Search Engine Marketing on Google+

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PPC Marketing Strategy Tips: "Understanding which channels, keywords, ads, and optimized landing pages to use is just the beginning. If you use all the PPC food groups in the right way, with the right portions, then you’ll be able to get the highest ROI possible." ...Read more:
https://klientboost.com/ppc/ppc-marketing/?ref=quuu&utm_content=buffer93de2&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
#ppc   #advertising   #ads   #marketing   #digitalmarketing  

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Seven Steps To Semantic Content Excellence!
#semanticsearch   #seo   #contentmarketing  
7 Steps To Semantic Content Excellence (http://gplnk.us/2h3mrCF)

We just came across this excellent article by +Eric Enge of +Stone Temple Consulting on +Search Engine Land and we wanted to share it with you.

What is semantic content optimisation? Why do you need it? How can you implement it?

Semantic Content Optimisation is the practice of "tuning" your web pages to satisfy a larger percentage of visitors. Since Google is constantly evaluating the quality of your content and engagement, it makes sense that you should continually strive to improve both.

Eric discusses 7 Steps that can help you improve your content and engagement, including:

1. Decide on the focus of the web page.
Work on the most important pages of your site first and really narrow in on EXACTLY what your page is about and how you can set it apart. "Understanding how you differentiate is a key part of the process because clearly expressed differentiation can drive user engagement with a page."

2. Identify the customer needs the page should satisfy.
Once you know what your focus is and how you are going to differentiate, you need to brainstorm from the customer's perspective and be sure that you are providing the information that the customer will be looking for.

3. Talk to customers and validate your need profile.
In other words, this is not a guessing game. Go out and get the data you need by talking to real people.

Read the rest of Eric's tips: http://gplnk.us/2h3mrCF

#semantics #seo #content #strategy  

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Cutting-Edge Semantic Search & SEO for 2017!
Semantic SEO, Google Knowledge Graph, Structured Data, Schema, Rich Snippets.
#seo #semanticweb #semanticsearch #semanticseo 
Cutting-Edge Semantic Search & SEO for 2017!
Semantic SEO, Google Knowledge Graph, Structured Data, Schema, Rich Snippets.
#seo   #semanticweb   #semanticsearch   #semanticseo  

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The Art Of Marketing With Memes! [Infographic]
Larger image here:
http://i.imgur.com/bimx8XO.jpg
#marketing #meme #infographic
#digitalmarketing  
The Art Of Marketing With Memes [INFOGRAPHIC]
To enlarge image: http://i.imgur.com/bimx8XO.jpg

There are many ways to market, both online and offline, and stands out in particular - memes! If you aren't sure about marketing with memes, and that what is memejack, how to use memes properly and what can you learn from successful meme campaigns, then take a look at below infographic to learn the art of meme marketing.

Fun Facts about Memes:

- The term meme was defined by scientist Richard Dawkins in 1976.

- Meme is short form of the Greek work mimeme, meaning imitated thing.

- LOLcats dates all the way back to the 19th century, when Harry Whittier Frees took pictures of his pet cats, added some text, and turned them into greeting cards.

Tips for successfully jacking meme:

- Take advantage of it quickly. It is important to be one of the first to adapt it, otherwise it just becomes overused, extremely fast.

- Know what the meme means before using it. If your audience doesn't understand it, you are wasting a lot of time.

- Focus on something that is easily memorable but equally tied back to your brand.

- Consider using meme generators like memegenerator.net and quickmeme.com .

Pin t for later: http://www.pinterest.com/pin/381539399653844165

Infographic courtesy of: http://www.whoishostingthis.com/

H/t http://socialnewsdaily.com/27431/marketing-with-memes-or-how-to-not-look-like-a-n00b-when-you-do-this-infographic/
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Handy little tip to make your Google + profile zing. Upload an animated GIF to use as a logo. They are fairly simple to create using Fireworks web graphics software. Simply create an image and add new states and set the time each state shows for. Then export file to animated GIF.

Find a basic tutorial on
https://webswiftseo.com/site-map
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There are several things that exists under digital. Like SEO services, PPC Management services, SMO services, and data analysis etc. for more please visit: http://www.lowcostseo.co/

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