(PLUS, spend a hell of a lot of money on advertising.)
- SHERMAN communications & marketing, inc.Run a public relations and marketing firm, 2001 - present
- StudioNorthdirector of marketing, 2000 - 2001
- iGive.comVP of public relations, 2000 - 2000
- Healy CommunicationsVP, 1997 - 2000
- Weber ShandwickSAE+, 1994 - 1997
- REMAX Detroit Metrodirector of communications, 1991 - 1994
Jason Sherman has helped more than 100 organizations — from RE/MAX International to Abbott to technology start-ups to non-profits — grow through smart, creative marketing and PR solutions. Key areas of expertise: strategic planning, media relations, crisis management, corporate communications, content development, interactive, competitive analysis and research.
Jason has run SHERMAN communications and marketing since 2001, helping his clients better understand their constituents, develop effective communications and marketing strategies, gain significant media coverage, increase sales many-fold, secure investment funding, boost attendance at events, increase employee morale, forge strategic partnerships, launch new products, attract talented employees and establish solid brands.
Prior to beginning his own firm, Jason directed communications and marketing for: StudioNorth, a 70-person graphic and Web design studio and its clients; iGive.com, the first online charity shopping mall; dozens of clients of both a Chicago-based public relations firm and Weber Shandwick, the world’s largest independent public relations firm; the southeast Michigan region of RE/MAX International; and for clients of Ross Roy, a 500-person advertising firm.
Jason has strong experience and industry contacts in technology, healthcare, professional services, real estate, remodeling/construction, the arts and non-profits, automotive and transportation, and education. Reporters and editors that have worked with Jason know he understands and tries to make their jobs easier by being highly responsive and in tune with what makes a story. Clients know Jason for being highly strategic, creative and focused on their success.
- Michigan State UniversityAdvertising, 1987 - 1989
- Wayne State UniversityBusiness, 1985 - 1987