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Jean Yates
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Selling More Oregon Wine
Selling More Oregon Wine

235 followers
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Iconoclast Charles Smith interviewed by Marlo Thomas.

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Nicely done video about Remy Drabkin, one of the second generation winemakers in the Willamette Valley.

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How is the new Butcher?
Went a little cray-cray in two of our local Corvallis bookstores, Book Bin and Grassroots. But who can resist such awesome authors. Paper still rules in my household!
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Link to Sweet Earth Vineyards' Quilters Block Pinot noir I mentioned in the previous post.

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Summary of the Wine Council's 2013 report with trends on demographics and market channels. High points: millennials are important but Boomers still out purchase them, sales are up, average price per bottle is up, wine is showing up in a wide range of new types of stores, and wineries still get the most resales and club subscriptions from tourism.

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Oregon Wineries: Search for your winery on Google. The results are NOT the same as what the public sees. Google customizes results based on the sites you've visited in the past. Someone looking for your winery for the first time would get different search results.

To see what the public sees, I suggest using startpage.com, where a search for your winery will show you the neutral, not customized results.

Warning: this can be depressing. If you've been searching for your website pages in Google or Bing, they've been showing you what they think you want to see - your own pages. They're not necessarily showing them to the public.
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Oregon Wineries: Your emails' Subject Lines determine whether they make sales. MailChimp recently completed a survey of email subject lines and the results are fascinating.

For Oregon wineries the important takeaways are:

- Don't use "Free" - it reduced open rates in the retail segment.

- Do create a sense of urgency. Words like "urgent", "breaking" and "alert" raise open rates significantly.

- Announcements have a high open rate. Use of the words "announcement", "invitation", "invited" increase open rates.
Warning! Use of the words "reminder" and "cancelled" had a negative impact on opens.

- Most Important action you can take to increase open rates is personalization. Using the person's first and last name in the email has the biggest effect on open rates, followed by Last name only and surprisingly, least effective was first name only.

If MailChimp is correct, I'm sure to open he next email I get with the subject line "Jean Yates: Urgent Announcement". We'll see.

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It's almost time for Oregon's most popular wine tasting weekend: Thanksgiving. This year it's November 29th through December 1st.

I’ve been helping Oregon wine lovers plan their Oregon wine vacations in the Willamette Valley for more than a decade. I’ve listened to their feedback,  benefited from their advice and so can you. Here are three things that come up over and over again.

1- Hire a driver so you can find the wineries. Yes, so you can drink as well, but a knowledgeable driver is going to make a big difference. Some of the most interesting wineries are not easy to find and Oregon is known for its lack of street signs out in the country. The roads are narrow and you share them with lots of tourists, big, slow moving farm equipment and logging trucks. If you drive yourself, use caution.

2 - Pack the car like you are going into the wilderness. Once you get out into wine country the bathrooms, gas stations, convenience stores, restaurants, delis are few and their hours may not fit your schedule. Grab a lunch before you leave 99W (the main road through the Willamette wine country.) Take bottled water, sunscreen, insect repellent, comfortable shoes, a hat, something to keep the sun off, charged up cell phone, and have your car filled with gas before you start your trek. Some wineries are only 15-20 minutes from 99W but its still a hassle to go back down that long dusty gravel road just to fill up the tank or get something to eat.

3 - Sign up for the wineries' wine clubs while you are visiting the winery. They can be your best bargain. Many of the wineries will give you an big discount for signing up for their clubs and sometimes they have no minimum club purchase. The discounts are can be as much as 25% off retail. Getting the tasting fee back by purchasing a bottle saves money as well, but in many cases your biggest bargain by far is the winery club.

Here's a link to info about the wineries tastings and hours:
http://willamettewines.com/event/wine-country-thanksgiving/
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Well I sold Avalon Wine and am starting a new company. First time in 26 years I'm not having to meet payroll. Nice. Excited to get started.
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