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Velocity B2B

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Fascinating :)
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Velocity B2B

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Velocity B2B hung out with 4 people. #hangoutsonairStan Woods, Joe Chernov, Ardath Albee, and Michael Brenner
Content Marketing Hangout - LIVE and ON-AIR
Velocity B2B and 4 others participated
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I'm with Joe!
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Just a note: Those who register for the Content Marketing Hangout tomorrow at 5 PM GMT will be emailed a visual recording (something that looks a bit like this: http://www.imagethink.net/ - but not from ImageThink, from us).
You can register here: http://content-marketing-hangout.eventbrite.co.uk/#
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Velocity B2B

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"Content marketing's success is
content marketing's greatest threat."
– Doug Kessler, CRAP slideshare
 
How do you stand out in the rising floodwaters of content?

That's the core question we're discussing in a content strategy hangout.

Five "old hands" at content marketing (and a moderator) will share their ideas and strategies for how to stand out in a noisy content market. These practitioners, strategists and advisors have been doing content marketing since before it was a "thing".

+Michele Linn of Content Marketing Institute
+John Watton of Silverpop
+Bryony Thomas of Watertight Marketing
+Kieran Flanagan of Hubspot
+Stan Woods of Velocity Partners

+Ryan Skinner of Velocity Partners will moderate the Hangout.

We'll review a few campaigns that stood out for us.
Our own campaigns that failed to stand out.

And answer questions like:
Is best practice a problem (as everyone does the same thing)?
Can tone of voice alone do the trick?
Does narrow persona-targeting kill social distribution?
Can scandal work?
Can great promotion save ho-hum content?
Is there real appetite within businesses to "stand out"?
Does virtue in online content win?

Add it to your calendar today! And drop any questions you may have to the panel below.
Content Strategy Hangout: Content That Stands Out
Wed, February 13, 2013, 12:00 PM EST
Hangouts

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Paul Mosenson's profile photoJoan Damico's profile photoVelocity B2B's profile photoJoe Chernov's profile photo
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Sorry I missed,   perhaps next time...
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Have them in circles
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Velocity B2B
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We explored which posts on leading marketing blogs get shares, and which don't. Analyzed close to a thousand posts from Econsultancy, SEOMoz and HubSpot. 22 graphs. 3 theories.
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We're 30 minutes from going live with the Content Marketing Hangout!
It'll show up here (if you don't see it, refresh). It'll also appear here:
http://www.velocitypartners.co.uk/content-marketing-hangout/

Drop your comments on twitter at #cmhangout  
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Velocity B2B

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Velocity B2B hung out with 5 people. #hangoutsonairStan Woods, John Watton, Michele Linn, Bryony Thomas, and Kieran Flanagan
Content Strategy Hangout
Velocity B2B and 5 others participated
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Carmen Hill's profile photoNeil Stoneman's profile photoPeter Brackenbury's profile photoVelocity B2B's profile photo
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It was live in PDX, too. Just no comments here on the page. All the conversation was happening on Twitter.
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The content marketing ecosystem is exploding. We made an infographic mapping out the full spectrum of branded content partners. Have a look (no forms to fill out).
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Some things come and then vanish in marketing. Other things sustain. An antidote to marketing's shiny object fetish: http://sqz.co/Wo47FrJ
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B2B content marketing with added velocity
Introduction
We're that London-based B2B marketing agency you've heard so much about.

We do positioning, strategy, content marketing, design and all the digital marketing tactics needed to turn apathy into revenue. Like web builds, SEO, social media, email marketing and marketing automation.

You might like our Content Marketing Workbook
and our B2B Marketing Manifesto.

Or you might like to check out our B2B Marketing Blog.

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+44 208 940 4099
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