Creating an RSS driven campaign is fine, but it's not as customized as the email newsletters because it always grabs the same title and amount of post (necessary for the sake of automation). And email newsletters are more time consuming and who has time to keep up? So what do you do?
HTML. It's so simple, you'll realize just how easy it is to customize each email blast in minutes.
Here's the Process....
1. When you're done with your post in WordPress or Blogger, click on the HTML view. Copy all the code.
2. Log into Mailchimp and choose Create Campaign.
3. Choose the simple one column look.
4. Where you put your text or images, click on the little icon in the menu bar that looks like the less than and greater than sign next to each other.
5. That will turn your writing area into an HTML coding area.
6. Paste your code.
7.Your post should come up beautifully, with all the photos and headings formatted exactly as you had on your blog.
8.Then send that bad boy out!
To make the process even faster, create a template that has your header, your social share buttons, social follow buttons, and then the HTML area.
One other thought...
I know a lot of bloggers like to have their email blasts have a link to drive traffic to their blog, and while that has its advantages, if you are a businessperson trying to make a sale, having the email contain everything they need...INCLUDING A CALL TO ACTION, has benefits too.
So if my goal is to get my post shared, having the full post in an email with share buttons at the end may not make that person go to my blog, but it hopefully will entice them to share....bringing other people to my blog that might not have otherwise.
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Your heart can still love even if it feels broken.
Amazing friends and friendships do exist.
The sun will come out again, if not tomorrow, soon.1 (And you’re welcome for getting that song stuck in your head.)
Learning is happening. Be patient.
Though it is often scary, it is worth it to say YES to more things.
Not all those who wander are lost;
The old that is strong does not wither,
Deep roots are not reached by the frost.
From the ashes a fire shall be woken,
A light from the shadows shall spring;
Renewed shall be blade that was broken,
The crownless again shall be king.
~J. R. R. Tolkien
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