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Stephen Esketzis
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19 followers
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There’s a lot of dashboards out there right now, they’re hard to set up and they usually focus on numbers that people think are great, but don’t actually indicate anything meaningful for their business, like vanity metrics.
http://www.stephenesketzis.com/podcasts/59-traffic-conversions-interview-caleb-hodges-buzzsprout-booth/
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So it’s all about giving the winds and telling them where we’re going, showing the track record of what we’re doing. And it’s always different based on each customer so that’s a really tough question to answer but at the end of the day what we’re trying to do is get someone the cheapest conversion to a new customer.

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To be successful in organic search, the only way you can do that nowadays, is to actually be good at content.

Content strategy, content creation, content marketing. Now everyone evolves around having great content that people will actually and socially link to in their own website.

Once that happens, you are creating search traffic, social traffic. 

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Unlike most events I’d attended in the past, where the crowd was at a beginner level and unaware of many basic marketing strategies and tools, Traffic and Conversion Summit was right on point. The people which attend the event are of a much higher calibre than any other types of events I’ve attended.

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#56 – BUILDING RELATIONSHIPS

Everyone that’s in your business. People that are specifically paying you money and generating your revenue – they are the people you want to take care of, people that are bringing buys, your JV partners- everyone like that, that are actually giving you money directly or indirectly. And, it’s important, I think, that you build all those relationships to make sure that you reward them.
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If you’re really not confident with getting to know your mailing list platform, then truth be told – segmenting your email list probably isn’t for you. Outsourcing the task is always a possibility, but it’ll still require you to understand the process to some extent.

It’s going to be your audience it’s splitting up!

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EPISODE 55 – BUILDING RELATIONSHIP WITH YOUR EMAIL LIST

Providing value and lending your services and quality speaks for itself.

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You don’t have to spend a long time in the online marketing world to learn that Facebook Ads are an incredible way to grow your business.

#FacebookMarketing

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Certain tasks are more suited to outsourcing than others. Generally speaking, it’s a bad idea to outsource your core competencies (the main services you offer clients).

#outsourcing


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#54 – PLANNING FOR 2016

If your goal is to make a hundred thousand dollars in your year-end revenue, make them millions. Just don’t be afraid.

http://www.stephenesketzis.com/podcasts/54-planning-for-2016/
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