Profile cover photo
Profile photo
eNotesMBA
212 followers -
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here we have good quality and relevant study material for MBA studies.
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here we have good quality and relevant study material for MBA studies.

212 followers
About
Posts

Post has attachment
International Marketing Research
Introduction Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home count...
Add a comment...

Post has attachment
Marketing Notes - Consumer Buying Behaviour
Question - What do you mean by consumer buying behaviour? Also describe various factors or forces that influences consumer buying behaviour. Answer Introduction In today’s era of the ever changing business environment, many firms strive hard for their suste...
Add a comment...

Post has attachment
MBA Notes - Nature of Services
Question - What do you mean by Service Marketing? Discuss the Nature of Services. Answer What is Service Marketing? A Service is an economic activity, that is intangible or not be touched, not be stored, and not be owned. Postal service Delivering mail is a...
Add a comment...

Post has attachment
Changes in International Marketing Environment
"The only constant is change". You'll hear this statement throughout your business career. Your success will depend on how better you understand the changes taken place and forecast the changes to be taken place. International Marketing Environment is chang...
Add a comment...

Post has attachment
MBA Notes - WTO - World Trade Organisation
Global marketplace is getting complex everyday. The combination of IT developments, lowering trade barriers, and improved shipping efficiency is making every organisation to think globally. In the last ten years, the world went from connected to hyper-conne...
Add a comment...

Post has attachment
Advertising Management Notes
Advertising Management Notes The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programme.  MBA Advertising m...
Add a comment...

Post has attachment
MBA Notes - Identifying and Analysing International Opportunities
Question : How the international opportunities for business can be identified and analysed? Answer Introduction Entire world is open to do business today. Technological developments in communication and transportation open national markets around the world....
Add a comment...

Post has attachment
MBA Notes - Importance of International Marketing
Question - Define International Marketing. Also explain why international marketing is important? Answer Today, the world is shrinking through technology, and making it easier for marketers to reach global market. Marketing organizations now have to target ...
Add a comment...

Post has attachment
Video - Product Mix Decisions
Product Mix refers to the number of product lines that an organisation offers to its customers. Product line is a group of related products manufactured or marketed by a single company. Such products function in similar manner, sold to the same customer gro...
Add a comment...

Post has attachment
PPT - Product Mix Decisions
Product Mix refers to the number of product lines that an organisation offers to its customers. Product line is a group of related products manufactured or marketed by a single company. Such products function in similar manner, sold to the same customer gro...
Add a comment...
Wait while more posts are being loaded