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John Lovett
1,118 followers -
Consultant, Author, Speaker
Consultant, Author, Speaker

1,118 followers
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So...Cambridge MA based HubSpot just acquired Social Media Marketing firm OneForty. Great news for all involved. I briefed with HubSpot just last week and was very impressed with their marketing capabilities for the SMB market.

In their "Read the release" announcement, they link to a page on their blog that showcases a running feed of Tweets and comments.

Innovative or Annoying? What do you think?

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I spent a fair amount of time with Autonomy (via Interwoven and Optimost) during my Forrester and Jupiter Research days focusing on their CMS and optimization technologies. They have some magnificently powerful technology in IDOL for mining customer intelligence, but seemed never to even attempt to jump the shark with an integrated marketing approach.

Do you think the potential HP acquisition and rumored services spin-off could expose and showcase Autonomy's inner customer intelligence and marketing automation potential or will they bury them within the HP machine and just focus on the data processing?
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