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Brand Arc
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Branded Entertainment Agency
Branded Entertainment Agency

33 followers
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Has 2016 been a wake up call for publishers? According to this Advertising Age article, content producers need to start pushing back on what many in the industry see as a lack of data transparency and a lackluster revenue split for partnership programs.
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Popular podcasts like Serial and This American Life, have brands including eBay, GE, Netflix and State Farm betting on branded audio shows as the next great opportunity for customer engagement.
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This Nielsen study shows encouraging results for branded content creators!
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The clever folks at USA Network upped their ‪#‎TV‬ ‪#‎Marketing‬ game again with their Mr. Robot Season 2 premier--proving that if you don’t leverage the platforms where you know your audiences spend a majority of their time, you're missing a huge opportunity.
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If you're not sure where to distribute your content or when to use paid promotion, give this article a read. It's full of helpful information on creating a smart ‪#‎ContentDistribution‬ strategy.
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Today on the blog, we're highlighting a few standouts when it comes to 'The Next Big Things in #BrandedContent: #VirtualReality and #360DegreeVideo' http://bit.ly/29nQ0fL
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First +Pepsi, now Mondelez. What are your thoughts on big brands shifting from media buying to content production?
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This month on the blog, we're sharing our thoughts on how +General Electric's consistently innovative content strategy keeps its 124-year-old brand new.
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Read our latest blog on why #brandedcontent is trendier than ever for the 2016-17 #TV season: http://bit.ly/1T1Tuam
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It's here! Act 3 of "The History of Branded Entertainment" is now live! Watch and share: https://youtu.be/GKAgxuUmlkI
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