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Prof. Dr. Marc Opresnik
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Distinguished #Professor of #Marketing | #Social Media and #Negotiation Expert | #Author | #Entrepreneur | #Speaker | #CRO at #Kotler Impact
Distinguished #Professor of #Marketing | #Social Media and #Negotiation Expert | #Author | #Entrepreneur | #Speaker | #CRO at #Kotler Impact

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Because so many #participants of #wms17 #wmsbh17 asked for it here are my two most recent books written with #marketing guru @philip.kotler : #picture shows #socialmedia marketing #book published globally via #amazon as #printondemand and #kindle #ebook - it includes all you need for marketing on #facebook #instagram #youtube #linkedin etc. https://lnkd.in/epqjrSf media @wmsbh17 #philipkotler #drabdulahi better #world through #marketing @wmsbh17 @kotlerimpact @pkotler @philip.kotler #wms #picoftheday #tbt #me @wmsbh17 #philipkotler #drabdulahi better #world through #marketing @wmsbh17 @kotlerimpact @pkotler @philip.kotler #wms
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So many great memories of fascinating #people I met at the World Marketing Summit in Bahrain 2017 such as Eilaf Alhazmi - thanks for being such an attentive audience @wmsbh17 #philipkotler #drabdulahi better #world through #marketing @wmsbh17 @kotlerimpact @pkotler @philip.kotler #wms #picoftheday #tbt #me
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Just launched the new Journal of World Marketing Summit which has great #articles on #marketing from distinguished #speakers who also presented at the World Marketing Summit in Bahrain 2017 such as Phil Kotler. You may order the journal globally via the respective amazon sites e. g.: https://lnkd.in/eZ7qFk9
@wmsbh17 #philipkotler #drabdulahi better #world through #marketing @kotlerimpact @pkotler @philip.kotler #wms #picoftheday #tbt #me
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Just published a new #book with #marketing legend Philip Kotler and #Nestlé Japan CEO @Kohzoh Takaoka: "21st Century Marketing: #Digitalization and #Transformation through #Innovation"


In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption - which goes along with the need to transform companies through innovation - and corporate social responsibility. As a result, marketing is undergoing rapid change and must embrace these factors that shape the macro-environment of each and every company and organization.


This book describes the guidelines for marketing in the 21st century and practically shows how companies and organizations can achieve market-based sustainability via sophisticated digital and social media marketing, transformation through innovation and Marketing 4.0. This holistic “market orientation plus!” enables enterprises to align themselves with the market-focused needs and wants of customers and the interests of all stakeholders.


Link to USA site: https://www.amazon.com/dp/1549981846

Link to UK site: https://www.amazon.co.uk/dp/1549981846

Link to German site: https://www.amazon.de/dp/1549981846

Link to Japan site: https://www.amazon.co.jp/dp/1549981846


I will post a pre-read soon.


Best wishes,


Marc
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Giving a keynote on #marketing and #disruption as well as #innovation #management at the #WorldMarketingSummit in #Singapore on December 4th! Look forward to seeing you there, Prof. Marc Opresnik​
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New #video of my #lecture on #project #management now on my #YouTube channel
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Next part of my course on #project #management
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New Kotler book: "Social Media Marketing", 2nd ed. 2017, Excerpt 3

This is the third excerpt from the second edition of our book on "Social Media #Marketing" by Philip Kotler, Svend Hollensen and me which is globally available via Amazon (#socialmedia; #socialmediamarketing; #marketing)

Get the latest publication from the 'Father of modern Marketing' Phil Kotler now:

Link to US amazon site: http://amzn.to/2xxsJCj
Link to German amazon site: https://lnkd.in/gNk6T6V
Link to UK amazon site: https://www.amazon.co.uk/dp/1549540408
Link to Indian amazon site: https://www.amazon.in/Social-Media-Marketing-Practitioner-Management-ebook/dp/B0755CH9Q6/ref=sr_1_1?ie=UTF8&qid=1507552835&sr=8-1&keywords=kotler+social+media

This second updated and extended edition of ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively.


2 2. Digital Marketing Research

https://www.linkedin.com/pulse/new-kotler-book-social-media-marketing-2nd-ed-2017-excerpt-opresnik-1/

Prof. Dr. Marc Oliver Opresnik
Chief Research Officer Kotler Impact, Inc.
Chief Executive Officer Kotler Business Program
Kotler Impact Inc.
Marc@kotlerimpact.org
Marc@worldmarketingsummit.org
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New learning videos on #Project #Management on my Open Education YouTube Channel

My YouTube channel

https://www.youtube.com/c/MarcOliverOpresnik

features lectures on #Marketing and #Negotiation and other subject areas like #Management and #Innovation as well as related material such as documentaries, interviews with executives and award-winning commercials.

We now produced a new series of videos covering the important subject area of #project #management:

https://www.youtube.com/edit?video_id=S2UfV87fdcg

We kindly ask you to subscribe our channel and also engage your network and thereby support our mission of "a better world through education" which has been designed in accordance with the United Nations Global Education Initiative to accelerate progress towards the the education-related millennium development goals.

Please support open #education by subscribing the channel and sharing it with your network.

Many thanks,

Prof. Marc Opresnik
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