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Beyond Work
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Facebook Live: NBA Finals
Fan density heat map 

Objective:
Facebook in partnership with the NBA hosted a series of intimate interviews with Spurs and Heat players onsite as they battled to win the 2014 Finals.  Facebook brought Beyond on to design and develop the visuals that appeared throughout the interviews.

Execution:
We knew we wanted to visualize Facebook data surrounding the teams but weren't sure at first what to do.  We came up with a heat map of team fan density that would be shown behind the interviewer and interviewee as well as an interstitial in-between interviews.  We also designed a template to highlight fan questions that were being posted on Facebook and Instagram during the interview, that would show up on the screen as they were being posed to the player.

This was one of many similar projects that we have partnered with the Facebook Live team to produce.  To watch the videos as well as other behind-the-scenes interviews such as a Q&A from the Hunger Games cast, and red carpet interviews at the Game of Thrones season premier, visit https://live.facebooklive.com.
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Rethinking Facebook's Newsroom

Objective:
Facebook partnered with Beyond to transform their current Newsroom into a more elegant, user-friendly resource for press.  It needed to be clean, visual and shareable, and align with Facebook Brand guidelines.

Execution:
While our developers got to work rebuilding the backend, developing it on the WordPress VIP enterprise solution, our designers gave the front end a major facelift, simplifying the layout while including new features like article categories, related posts, and highlighted stories. We validated prototypes via in-depth journalist interviews and formal user testing, which informed key navigational and layout updates.

You can check out the new Facebook Newsroom at newsroom.fb.com
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Novartis Pharmaceuticals 
Heart Failure Hackathon
Co-creating a mobile solution for caregivers and patients of heart failure with the best and brightest technologists and healthcare stakeholders in Silicon Valley.
 
Objective:
Novartis Pharmaceuticals wanted to create a mobile solution for caregivers and patients affected by heart failure. The purpose was to help them regain control over their lives and provide more effective daily care. 


Execution: 
As an effort to crowdsource ideas and get to a mobile solution that could actually make caregivers and patients life easier, Beyond worked with Novartis to run a Hackathon. The event was a 48-hour competition in downtown San Francisco where developers, start-ups, and healthcare entrepreneurs worked together in teams to build out their ideas into mobile prototypes to address real-world challenges.

207 developers registered and 35 start-ups entered. Teams were briefed at the start of the weekend about the diseases and were provided tools (e.g APIs and devices) to help build their prototypes. A caregiver of a patient with heart failure, as well as a cardiologist, worked alongside technologists throughout the weekend to enhance the development of these solutions.

The competition resulted in 46 entries being submitted. From that, 5 winners were chosen, with the winning idea from sense.ly (which leveraged voice recognition and augmented reality in the form of a virtual assistant to help patients and caregivers alike).
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Google Infographic for AdAge
Programmatic: The Brand Era
Showcasing how brands are winning with programmatic media buying.

Objective:
As part of their efforts to communicate how programmatic has transformed buying media, Google wanted to demonstrate the capabilities of programmatic solutions and how popular brands are making the most out of them. 

Execution:
In a collaborative effort with Google, we formed the content and design together, ensuring that the messaging and key points Google wanted to convey also matched an engaging and effective visual design. Since launch, the infographic has received more than 1.5M page views and continues to be highly trafficked on their Think website. 
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http://www.sainsburyslivingarchive.co.uk/

Sainsbury’s Living Archive 

Objective:
Sainsbury’s had 145 years of history that was stashed in boxes in an old warehouse on London’s Docklands. They asked Beyond to transform their physical archive of collateral into a compelling and immersive online experience that helped showcase their illustrious heritage. 

Key areas for consideration were:
• Content strategy
• Content management & publishing 
• Interactivity
• Legacy
• User experience/ responsiveness 

One of the biggest challenges was creating a site that users would want to visit time and again. Beyond had to produce a highly detailed and focussed content strategy that was heavily informed by the collateral available from the physical archive. Beyond also had to consider the journey that users took from first landing on the site to perusing the myriad content pieces on display. 

Execution:
Beyond proposed the creation of ‘Sainsbury’s Living Archive’ – an online home to showcase Sainsbury’s heritage with an emphasis on creating a fantastic user experience that would capture people’s imagination and could be continually populated with archive content, year after year. 

Content strategy - Beyond’s content strategy involved outlining a set of key content themes such as Christmas, general heritage and Easter, which would form the basis of a collection of related content pieces. We created a content theme calendar which listed potential future content themes based on events/occasions that would be relevant to Sainsbury’s at that time, for example the centenary of the First World War and Sainsbury’s 145th birthday. This allowed us to have a clear vision for how the Sainsbury’s Living Archive would develop over time based on the physical archive collateral that was available to us. 

These content pieces would incorporate relevant archive collateral, displayed in an innovative and highly interactive way. Each content piece was designed to be as visual as possible making the best use of some stunning archive imagery. 

Content management & Publishing - Beyond created a custom CMS using Django that included a number of bespoke features that could be added to over time. An initial round of content was produced by Beyond meaning the Sainsbury’s Living Archive wasn’t empty during launch. 

The CMS allows for content to be continually added by both Beyond and the client. 

Interactivity - Beyond used a multitude of visual techniques such as parallax scrolling, bespoke slideshows, before-and-after sliders, full width imagery and dynamic graphs to make the experience totally immersive and to encourage people to revisit the Sainsbury’s Living Archive time and again and to share images socially. 3D Transforms were used to enhance the quality of animations across the site and take advantage of modern browsers and hardware. Care was taken to implement fallbacks and degrade gracefully when features are not supported.
 
A further innovation saw the creation of our ‘asset viewer’. Due to the irregular sizes and inconsistent resolutions of much of the archive collateral, it was a challenge to present each asset in a consistent yet visual appealing way. Images could be used but often required significant zooming, sometimes to the detriment of wider context. To combat this, we created an asset viewer that allowed users to click into each image to see a scaled down, full version, complete with description. 

Legacy - The design of the Sainsbury’s Living Archive means it can be continually updated with new themes and collections allowing us to not only showcase Sainsbury’s past, but to explore their present and future with limitless amounts of creativity on an on-going basis. 

User experience/ responsiveness - Beyond wanted to make the user experience as clean as possible without diminishing the visual potential that so many stunning archive images provided. Each content piece was accessible through a navigation panel that listed them under their appropriate collection heading. Every story is then aggregated to form the homepage of the site in a customisable layout. This allows content managers to continually rejig the most prominent content on the site to reflect a particular promotional push. 
 
Time constraints meant that the site was initially launched for desktop only, however the next phase of development will make the site fully responsive across mobile and tablet devices. The site was developed mobile first and is fully fluid responsive to ensure it matches any screenwidth or device without any impact to the content, allowing us to ensure an identical experience for all users. 

Results:
The site has only relatively recently launched but has been greatly received by both the client and the public, receiving praise, in particular for the user experience and immersiveness of content. 
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YouTube Carnaval 2013 

Objective: 
Google Brazil asked Beyond to help craft an interactive YouTube channel for Carnaval 2013, bearing in mind that Carnaval is one of the largest celebrations in the world, and the most important cultural festival in Brazil. Google+, multi-camera live streams, and an extra layer of engagement needed to be a part of the experience. 

Execution:
The channel was launched in two phases with two “modes” each (live and non-live). Phase one of the channel launched at the end of January with the “mosaic wall” of video playlists, a “search dashboard” gadget to incorporate Google, YouTube, Google Images and Google+ content searches and an “agenda” of upcoming live events to watch on the channel. 
Phase 2 launched on February 7, the official kick-off day of Carnaval. In addition to all of the Phase 1 features and gadgets, Phase 2 contained a “convo map” gadget. The conversation map encouraged users to chat about the live events and Carnaval festivities, while giving them the opportunity to explore conversations going on in cities around the world. 

Live modes of both phases swapped the channel to a live video player for front row Carnaval viewing, with Phase 2 live mode offering up to 12 different live streams across 6 Brazilian cities. 

A desktop and mobile version were built, each offering 24 languages.

Results:
The Carnaval channel was one of our most successful YouTube campaigns. From launch until March 2013 the channel has seen over 17 million unique visitors, 27 million page views and numerous press mentions.
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Cisco “Internet of Everything” Brand Communication Strategy

Objective:
Cisco wanted to extend their new major TV brand campaign running in the US (around the Internet of Everything) into more compelling digital and social executions that could be extended though their various marketing teams.  Their goal was to find a clear, credible way to tell more specific stories that communicate what exactly the Internet of Everything is, why it’s valuable, and that Cisco is at the heart of it. In other words, the TV campaign was successful in starting the conversation, but they needed a way to sustain it and enrich it. 

Execution:
Beyond developed a brand communication strategy for telling the story of “The Internet of Everything” by using an audience-centric analysis of related topics that had the most resonance across the social web.

Beyond was able to make the IOE more actionable by identifying various white spaces through social listening analysis of discussions around Cisco’s core verticals. These were prioritized in terms of the size of the addressable markets, the extent to which there was competition from other brands in share of voice, and the brand fit. These revealed a pattern that helped us determine what was successful in humanizing these complex technologies and which formed the “recipe” for story telling. We are currently working with Cisco’s brand teams and agencies to put the strategy into practice.  

Results:
David McCulloch, Director of Public Relations & Communications at Cisco Systems:

“Cisco obsessively measures every facet of its business, from sales pipeline to staff retention to market share. Today, the data Beyond’s analytics provides to Cisco forms an essential part of the Operating Review presentation to CEO John Chambers and the Operating Committee each quarter. There is no doubt that Beyond's work has done more to elevate the standing of the Communications function within Cisco … than any number of cover stories or feature articles ever has.”
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RSPCA #AnimalHero

Objective:
The RSPCA wanted to encourage the UK public to take more positive action and help animals in distress, by showing the value of its inspectors who are inundated with emergency calls every day.

Beyond wanted to celebrate the inspectors and the heroic work they do every day. It was also important to highlight the heroes who make the RSPCA inspectors' lives easier - the people who selflessly help animals in trouble and the people who donate to the organization. We hoped this campaign would inspire the public to take responsibility for animal safety too - either through action or education

Execution:
To support the Everyday Heroes campaign, we created a series of multi-platform content that carried the #AnimalHero hashtag - something that could be used to describe RSPCA inspectors and members of the public, who were invited to share their own stories of heroism.

We launched with a video, telling the story of RSPCA inspector Trevor Walker, and continued to publish timely content created to inspire, inform and celebrate the audience’s heroic deeds.

We also planted some 'abandoned' cuddly toys, tagged with our #AnimalHero hashtag, in Shoreditch for people to re-home. The new owners were encouraged to take photos and share them via social.

Results:
Over a 3 week period:
5k content shares
31k+ video views
3k hashtag uses
5k visits to Rehoming page on RSPCA site
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YouTube AdBlitz

Objective:
To achieve a larger and more engaged volume of consumer traffic to the AdBlitz YouTube site than the two previous SuperBowl years. YouTube wanted to create a successful case study which they could use when talking to major television advertisers showing the increasing number of people who are engaging with advertising on YouTube either as a second screen real time compliment to television or after as its own experience. 

Execution:
Beyond knew the adverts themselves serve as entertainment and a cultural phenomenon in their own right aside from the SuperBowl football match. In appreciation of this we wanted to get the word out about AdBlitz as much for those people who didn’t know or weren’t interested in football by using Google and YouTube advertising to publicize it. 

Knowing that YouTube has over 800 million unique view per month we developed a rich masthead that ran to advertise the commercial winners and drive traffic back to the AdBlitz page.  We also had our own Google.com homepages with AdBlitz links and we partnered with NBC. 

We designed and developed a custom video galley for multiple platforms; desktop in flash, mobile and tablet in HTML5 and Javascript. Once a commercial aired on TV during the Super Bowl, it was added to a custom admin and would display on the front end of the channel. 

Once the Superbowl game was over voting was enabled, giving users the opportunity to vote on their favorite Super Bowl ads. AdBlitz also featured a live chat gadget that allowed users to talk about their favorite ads in real time using Facebook, Google and Twitter logins. 

Beyonds Live Heat map gadget showed top line stats for selected states and together with the conversation gadget and HTML5 Wall gadgets helped maximise engagement and interaction.

Finally we produced and seeded fun infographics with top-line hard hitting statistics from AdBlitz almost immediately after the SuperBowl which served as a beautifully designed body of evidence showing the YouTube channel's reach during live cultural events.  

Results:
AdBlitz received 89 million views of commercials on AdBlitz 2012 compared to 23 million views in 2011. 6% of all US YouTube traffic during the game came from AdBlitz and 26% of the audience came from outside of the US. There was also a 75% increase in AdBlitz votes on mobile and tablet that year.
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https://www.facebook.com/safety/bullying

Facebook Bullying Prevention Hub
Providing teens, parents and educators with all the tools they need to take action against bullying

Objective:
Facebook’s Public Policy team asked Beyond to design an experience to inform teens, parents and educators on how to prevent and take action against bullying (both online and offline). Facebook partnered with Yale University Center for Emotional Intelligence, which wrote content specific to these audiences, and we brought it to life through words and pictures.

Execution:
Our process to achieve this included: content strategy of how to structure and filter this content from Yale, extensive user experience design, creating a visual language for the site including hand-drawn illustration, and finally, copy writing.

We created a content architecture that was not only intuitive to the user and made the content easily digestible, but also something that surfaced the most relevant content at each stage.

When it came to illustration, we created compositions that captured the tone for each audience scenario, taking into account that there was sensitivity with each that needed addressing, especially with teens. The compositions were enough to capture human emotion and connect to the viewers/users, but agnostic enough to avoid criticism.

Results:
The Facebook Bullying Prevention Hub launched in the US in November 2013, seeing coverage from numerous media outlets such as the Washington Post, NBC.com, NPR, Fox Business and Examiner.com.
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