Profile cover photo
Profile photo
Argentum Strategy Group
8 followers -
Marketing strategy for small to mid-sized businesses.
Marketing strategy for small to mid-sized businesses.

8 followers
About
Argentum Strategy Group's posts

Post has attachment
I'm sure most of you are familiar with elevator pitches and positioning statements.

But aren't the kind of similar?

Check out this video explaining why they actually aren't.

http://ow.ly/shRnL

Post has attachment
Last month I wrote about a lunch I had with Ankur Gopal, an entrepreneur whose B2B technology company, Interapt, is growing rapidly. He asked me two great questions:

1. TIMING: How will he know when it’s the right time in his business’ life cycle to bring in Argentum or a similar strategic marketing resource?
2. BUDGETS: Should he start saving money now to pay for marketing in the future?

I tackle these questions over on the Argentum Blog:

Post has attachment
Let's say your business has been growing -- and you think you need to hire someone to help you with your marketing, be it marketing strategy or crafting a marketing message.

When do you know you need to hire an expert?

This a great little quiz that you can take to see if it's time for you to get marketing help with your business!

Post has attachment
One of the most memorable Saturday Night Live skits from my childhood was the commercial for the made up product Shimmer featuring Gilda Radnor and Dan Akroyd.
Perhaps I can even trace my marketing beginnings to that long ago parody – it certainly stuck in my memory!

The premise of the commercial was that NEW Shimmer could be used as both a floor wax and as a dessert topping. Ludicrous, right?

But every day I talk to business owners who are trying to be like Shimmer. They want to be everything to everybody.

Here's why they can't:

Post has attachment
Doing great creative work takes time, and it's sometimes hard for non-creatives to  understand why. 

Sound familiar? Gotta check out this video!

Post has attachment
Interview with Rebecca Cooper Dupin of Washington Business Tonight: 3 Common Marketing Mistakes
Wait while more posts are being loaded