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Logo iTech
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Creative Advertising Hub! www.logoitech.biz
Creative Advertising Hub! www.logoitech.biz

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Facebook OFFERS have arrived! Here are step-by-step instructions on how to set up your Offer on Facebook. This feature is now available on all fan pages with more than 400 likes. (You can only post an Offer if you buy an ad or promoted post.)

1) Click Offer, Event+ in the publisher.

2) Choose from In Store Only, In Store & Online, or Online Only.

3) Fill out details of redemption. For Online Only, you'll need a URL and optional code to redeem.

4) Write a COMPELLING headline - remember Facebook users see this in their News Feed including on mobile devices! Upload an eye-catching thumbnail. Set the terms if applicable (# of claims and expiration date).

5) Check the preview and go view the email sent to you; this is exactly what your prospects get emailed when they claim your Offer.

6) Choose your budget to promote the Offer. This works very similarly to Promoted Posts; however, Facebook seems to be giving us discounted rates... for now! You could choose to promote the Offer via a different type of Facebook Ad instead; if you select that option, your Offer will not run until you buy the ad.
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Facebook Search is coming -- are you likely to use it more than Google?

When conducting online searches, we typically type in one or more words into a search engine like Google or Bing and the algorithms display results matched by keywords. But, with the enormous amount of socially relevant data that Facebook now has, users could theoretically get VERY targeted answers to specific questions from
their own friends and extended community via Facebook search. (Granted, Google introduced its personalized search feature earlier this year but it's still fairly limited and keyword based).

At the recent TechCrunch Disrupt event, on the subject of search, Mark Zuckerburg stated:

"Search is interesting. We do on the order of 1 billion queries a day and we’re basically not even trying..." "...Facebook is pretty uniquely positioned to answer the questions people have..." "What sushi restaurants have my friends gone to in New York in the last six months and Liked? Or which of my friends or friends of friends work at a company that I’m interested in working at because I want to talk to them about what it’s going to be like to work there? These are questions that you could potentially do at Facebook if we built out this system that you couldn’t do anywhere else."

See this article by TechCrunch for the full story: http://techcrunch.com/2012/09/16/faceboogle/
(Lol on the permalink 'faceboogle'!)
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20 Innovative Ways to Use Visual Content to Rock Your Facebook Page - excellent roundup by Social @ Blogging Tracker!! http://www.wchingya.com/2012/09/visual-content-facebook-page.html

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#MianMohsinZia : www.mianmohsinzia.com

“I’ve words that I’ve never written and story that was never read.
Because, when I try, I can only cry.
For, I‘m a writer with no golden pen.” – #ONCE by #mianmohsinzia  
 
“Right is Wrong
Wrong is Right
It’s all in your Mind.” – #VictimOfShame by #MianMohsinZia  
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#MianMohsinZia : www.mianmohsinzia.com

“I’ve words that I’ve never written and story that was never read.
Because, when I try, I can only cry.
For, I‘m a writer with no golden pen.” – #ONCE by #mianmohsinzia  
 
“Right is Wrong
Wrong is Right
It’s all in your Mind.” – #VictimOfShame by #MianMohsinZia  
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The 'Facebook trifecta' posting rules:
70% value and relevant
20% share OPC (other people's content)
10% promotional content.

This infographic & post is geared towards retailers, but could be every bit as relevant to all types of businesses. What do you think of this formula? Is it close to what you do on your page?
New rules for posting - 70 - 20 - 10! (not 80/20). When you follow this frame work you will never be at a loss for content to post.

Can you live with 10% self promotion?

http://bit.ly/RetailPostingRules

Thanks SocialMediaHive.com!
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Will you load up your email database to Facebook? In order to buy ads that target your own database by email or phone #?

This is Facebook's latest ad feature. It could certainly present some benefits. Good news is the data is 'hashed' on both ends, meaning you don't see the info Facebook has on your database and they don't see/use your database other than to serve the ads per your instructions. Hmm. Thoughts?
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