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Mark Morrell
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As an intranet pioneer I combine my experience of managing intranets and strategic thinking to help organisations improve the value of their intranets.
As an intranet pioneer I combine my experience of managing intranets and strategic thinking to help organisations improve the value of their intranets.

262 followers
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Mark Morrell commented on a post on Blogger.
Thank you Oscar for finding the time to review my book and for how you describe it.  I do hope intranet people think of my book as a guide to carry round with them each day to help them make better decisions about their intranet.

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I was really pleased to write a guest post for CIPR about a subject I covered recently in my book on intranet governance 'Digital success or digital disaster?'.  It is an area many practitioners can struggle with: How to get buy-in to your intranet strategy.

You may have the best-written strategy in history but it will count for nothing if you are unable to get it approved and implemented.  I want to show how you can get adoption from your stakeholders, key senior managers, who are most affected by or can influence your strategy.

Read how you do get buy-in:

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It is not enough just to set up a governance framework underpinning your strategy.  While they are prerequisites for a well-managed intranet, you also need to measure and demonstrate the benefits the intranet provides for your organisation, especially if you need further investment in the intranet or its governance.
Traditional Return On Investment (ROI) financial benefits usually have the biggest impact on your organisation, especially on those approving financial spend.  However, there are other types of benefits with significant value.  You need to consider all of the following to justify the benefits of good governance:
Financial benefits that impact on the bottom line of your organisation’s financial results
Quantified, non-financial benefits, such as improved productivity
Unquantified, non-financial benefits such as culture changes
Some benefits are easier to measure.  Other benefits have greater prominence with your stakeholders.  The amount of benefit measured may also vary. Sometimes you may find the amount is so large, the benefits can be difficult to justify as achieved.  You will need to judge the best benefits to justify investment in the intranet.
An example would be a change in people’s behaviour that increases productivity with time saved.  This may appear to deliver a large amount of benefits.  However, showing what people do with that time saved can be harder.  Are they working better or on other work tasks, or are they relaxing and having more time to talk with colleagues?  It can be demanding finding a suitable benefit.
Remember to:
Choose how to measure the benefits your intranet provides.
Decide when is a good time to measure the benefits e.g. interviewing people before and after a major change to assess its impact on their work activities.  There are different approaches to take when you measure these benefits.
Consider how much time you have to measure the benefits, what resources you can call upon, and whether you need wider expertise.
Find out more information on how to manage your publishing community and intranet from my new book ‘Digital success or digital disaster?‘.  Read the introductory chapter to find out more.  A license to share the ebook with publishers across your organisation is also available.

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It is not enough just to set up a governance framework underpinning your strategy.  While they are prerequisites for a well-managed intranet, you also need to measure and demonstrate the benefits the intranet provides for your organisation, especially if you need further investment in the intranet or its governance.

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Context Everywhere - why governance matters, a brief talk with Mark Morrell & his recent book j.mp/MMDigitalSuccess on this hot topic

Please feel free to join the conversation Tuesday June 16th at 10 CET lnkd.in/eu4yuaf Talking about Governance G+

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"Context Everywhere - why governance matters, a brief talk with Mark Morrell and his recent book on this hot topic. Please feel free to join-in the conversation tuesday June 16th at 10 CET. https://lnkd.in/eu4yuaf" Talking about Governance - Google+

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Share my intranet governance book 'Digital success or digital disaster?' across your organisation with your intranet community
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