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Andrew Edwards
Works at Efectyv Digital
Attended School of Visual Arts (Fine Art)
Lives in New York
40 followers|15,312 views
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Andrew Edwards

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It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard?
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Andrew Edwards

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These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.
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Andrew Edwards

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What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a ...
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Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."

http://www.clickz.com/clickz/column/2345369/all-the-information-in-all-the-world
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Andrew Edwards

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There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?
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Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?

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A look at what riding in a driverless Google Car could be like.
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People
Have him in circles
40 people
Luchy Edwards's profile photo
Dawn Robinson's profile photo
Software Advice's profile photo
Cyrus White's profile photo
Anthony Gemma's profile photo
Timothy Medeiros-Tanner's profile photo
Tag Inspector's profile photo
SES Events's profile photo
Tealium's profile photo
Work
Occupation
Managing Partner at Technology Leaders, a digital analytics consulting company & Managing Partner at Efectyv, an analytics and marketing strategy consulting company
Skills
Writing, digital marketing, digital analytics, analytics strategy, marketing strategy, public speaking
Employment
  • Efectyv Digital
    Managing Partner, 2012 - present
  • Technology Leaders
    Managing Partner, 2002 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Story
Tagline
Digital Marketing Executive | Writer | Speaker
Introduction
Digital Marketing Executive with 20 years' experience servicing the enterprise customer.

Managing Director of New York office at Society Consulting, a digital marketing consulting company based in Seattle, Washington.

Formerly, managing partner at Technology Leaders, a Web Analytics consulting firm I founded in 2002.

Columnist for ClickZ, the 2013 Online Publisher of the Year.

Writer of the groundbreaking "Dawn of Convergence Analytics" report which was featured at the SES show in New York (2013).

In 2015, my book Digital Is Destroying Everything will be published by Rowman & Littlefield.

Founder of the Web Analytics Association and currently a director emeritus.

Award-winning, nationally exhibited painter.

Bragging rights
My surreal/hyperrealistic paintings are exhibited nationally
Education
  • School of Visual Arts (Fine Art)
  • Hunter College (Philosophy)
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married