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Andrew Edwards
Works at Cardinal Path
Attended School of Visual Arts (Fine Art)
Lives in New York
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Andrew Edwards

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In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy by aligning a data layer with the TMS.
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Andrew Edwards

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There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?
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Andrew Edwards

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Andrew Edwards

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Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?

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Andrew Edwards

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A look at what riding in a driverless Google Car could be like.
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Andrew Edwards

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It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard?
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These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.
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Andrew Edwards

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What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a ...
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Andrew Edwards

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Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."

http://www.clickz.com/clickz/column/2345369/all-the-information-in-all-the-world
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Have him in circles
48 people
Cyrus White's profile photo
Efectyv Digital's profile photo
PKKO OPOFFD's profile photo
Forson Nancy's profile photo
Rand Schulman's profile photo
Stephanie Parkson's profile photo
Chris Adams's profile photo
Lourdes Rivera's profile photo
S Wood's profile photo
Work
Occupation
Director of Digital Intelligence at Cardinal Path, a digital analytics consulting company part of Dentsu Aegis Network
Skills
Writing, digital marketing, digital analytics, analytics strategy, marketing strategy, public speaking
Employment
  • Cardinal Path
    Director, Digital Intelligence, 2015 - present
  • Technology Leaders
    Managing Partner, 2002 - 2014
  • Efectyv Digital
    Managing Partner, 2012 - 2015
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Story
Tagline
Digital Marketing Executive | Writer | Speaker
Introduction
Digital Marketing Executive with 20 years' experience servicing the enterprise customer.

Director of Digital Intelligence at Cardinal Path, a digital marketing consulting company part of Dentsu Aegis Network. 

Formerly, Managing Partner at Technology Leaders, a Web Analytics consulting firm I founded in 2002.

Columnist for ClickZ, the 2013 Online Publisher of the Year.

Writer of the groundbreaking "Dawn of Convergence Analytics" report which was featured at the SES show in New York (2013).

In 2015, my book Digital Is Destroying Everything was published by Rowman & Littlefield.

Founder of the Web Analytics Association and currently a director emeritus.

Award-winning, nationally exhibited painter.

Bragging rights
My surreal/hyperrealistic paintings are exhibited nationally
Education
  • School of Visual Arts (Fine Art)
  • Hunter College (Philosophy)
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married