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Andrew Edwards
Works at Technology Leaders
Attended School of Visual Arts (Fine Art)
Lives in New York
33 followers|11,216 views
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Digital Analytics in an Age of Spying

http://bit.ly/183xoxa
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Andrew Edwards

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Are Multi-Channel Analytics Vendors Failing the Market?

Read my latest article on ClickZ: http://www.clickz.com/clickz/column/2301714/are-multi-channel-analytics-vendors-failing-the-market
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Andrew Edwards

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Building a Culture of Measurement

The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business.
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My latest article on ClickZ:

Convergence Analytics 2.0: Everybody is Still Measuring Everything

http://bit.ly/18Rv0mk
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33 people

Andrew Edwards

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Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success.
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Reporting on user activity is good. Taking action based on collected data is much, much better. Tealium’s new AudienceStream™ gives marketers a way to do just that.
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People
Have him in circles
33 people
Work
Occupation
Managing Partner at Technology Leaders, a digital analytics consulting company & Managing Partner at Efectyv, an analytics and marketing strategy consulting company
Skills
Writing, digital marketing, digital analytics, analytics strategy, marketing strategy, public speaking
Employment
  • Technology Leaders
    Managing Partner, 2002 - present
  • Efectyv
    Managing Partner, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Story
Tagline
Managing Partner at Technology Leaders | Managing Partner at Efectyv
Introduction
Managing Partner at Technology Leaders, a multi-channel analytics consulting company. I lead a team of digital analytics consultants, write about digital analytics for publications and speak at digital conferences and summits.

Managing Partner at Efectyv, an analytics and marketing strategy firm focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

Founder of the Web Analytics Association
Bragging rights
My surreal/hyperrealistic paintings are exhibited nationally
Education
  • School of Visual Arts (Fine Art)
  • Hunter College (Philosophy)
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married