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Cameron Miller
Works at Stanton Optical
Attended Palm Beach State College
Lives in South Florida
108 followers|7,068 views
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Cameron Miller

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Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior on this new less-cluttered design is similar to the previous one.” […]
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Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on sharing the fact that businesses could FINALLY change their Local […]
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9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis 
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The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each item’s ratings. In […]
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Still angry about 'not provided'? Then you don't want to miss today's free webinar with our own Tim Resnik, who will take you through five different ways to beat back the monster. Starts at 10:30am. We'll see you there! https://www3.gotomeeting.com/register/717023470
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Cameron Miller

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Social Media Advertising Does Not Influence Purchases.

Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX  I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?

Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value. 

But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social.  Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.

The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results. 

People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term. 
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Great article Neil, thanks!
A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesi
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Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) […]
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Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
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Have him in circles
108 people
Jason Megibow's profile photo
Frank Okun's profile photo
Ukulele Ray's profile photo
Cornelius Jones's profile photo
Todd Friedman's profile photo
Maria Adkinson's profile photo
Pasquale Giordano's profile photo
Work
Occupation
Search Marketing Strategist
Skills
SEM, SEO, Online Advertising, Account Management
Employment
  • Stanton Optical
    Digital Marketing Manager, 2013 - present
  • Captiva Communications
    SEM/SEO/Project Manager, 2010 - 2012
  • Independent Consulting
    Search Marketing, 2010 - 2011
  • MediaWhiz
    Senior Account Manager, 2008 - 2010
  • American Bancard
    Web Marketing Manager, 2007 - 2008
  • High Voltage Interactive/Aptimus, Inc.
    Director of Search Marketing, 2005 - 2006
  • Webcast 1, Inc.
    Search Marketing Manager, 2000 - 2005
  • United States Navy
    Satcom Tech, 1990 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Florida
Previously
Tucson - Scotland - Italy - San Diego - San Francisco - Philadelphia
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Tagline
Search Marketing Strategist
Introduction
Search Marketing professional and consultant in SEO since 2000, and SEM since 2002. I spend my weekends hiking or at the beach practicing qi-gong, swimming, and enjoying wind & waves.
Bragging rights
US Navy veteran
Education
  • Palm Beach State College
    1998
  • University of Maryland European Division
    1993
  • Marketing Experiments MEC Labs
    2008
  • Search Engine Workshops
    2002
Basic Information
Gender
Male
Looking for
Friends, Networking
Cameron Miller's +1's are the things they like, agree with, or want to recommend.
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The community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a significant change: Goo

Public - 8 months ago
reviewed 8 months ago
Great local business. Prefer shopping local small businesses rather than big corporate chains that dodge their fair share of taxes.
Public - a year ago
reviewed a year ago
12 reviews
Map
Map
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Very fast and high quality food!
Food: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
An actual cobbler that can re-shod boots, nice!
Public - 2 years ago
reviewed 2 years ago