Time to consider your categories and site architecture if you run many PPC adverts.
It really is okay for a child, a sovereign human being, to have all the information available to them, and to decide who they are and what is right for them. Really basic fundamental freedom to decide who you are and what you want to be.
Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?
Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value.
But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social. Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.
The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results.
People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term.
- Palm Beach State College1998
- University of Maryland European Division1993
- Marketing Experiments MEC Labs2008
- Search Engine Workshops2002
- Stanton OpticalSearch Marketing Manager, 2013 - 2014
- Captiva CommunicationsSEM/SEO/Project Manager, 2010 - 2012
- Independent ConsultingSearch Marketing, 2010 - 2011
- MediaWhizSenior Account Manager, 2008 - 2010
- American BancardWeb Marketing Manager, 2007 - 2008
- High Voltage Interactive/Aptimus, Inc.Director of Search Marketing, 2005 - 2006
- Webcast 1, Inc.Search Marketing Manager, 2000 - 2005
- United States NavySatcom Tech, 1990 - 1995
George Lakoff: Embedded Narratives and Cognitive Linguistics Explain Tru...
Trump seems to have come out of nowhere.
Pope Francis Condemns Multinational Corporations for Choosing Profit Ove...
Your move, Rick Santorum.
How long does it take to rank in local search? | Expert Survey
Ever wondered how long it takes to get ranked in local search results? See the findings of this survey of 18 highly respected local search e
Google Down Plays Authorship In Search Results By Dropping Profile Image...
Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the
AAFES Chief: Let Vets Shop Exchanges Online | Military.com
MILITARY UPDATE: AAFES Chief: Let 22 Million Vets Shop Exchanges Online Defense officials are weighing a proposal from the director of the A
4 Local Search Tips for Effective Multi-Location OptimizationBrightLocal
For businesses with multiple locations, maintaining a strong local presence in different markets is difficult. Here are some tips to help la
How to Prioritize Conversion Rate Optimization Tests Using PIE - WiderFu...
A common conversion optimization question, How do I know where to test first? Here are the three criteria to prioritize your tests: Potentia
Links and Citations for Local Search - The What, Why and HowBrightLocal
Citations & Links are important for search ranking. Get some great tips for spying on competitors, see where they have citations & claim the
5 Great Local Search Communities | BrightLocalBrightLocal
Need answers to your local search or Google+ Local questions? Then check out these 5 dedicated local search communities. Questions answered,
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analys
Sustainable Microfarms Makes Urban Farming Simple | Techli
Sustainable Microfarms is a hydroponics startup that is taking a systemic approach to disrupting while simultaneously empowering the agricul
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand resu