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Webiny's posts

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What's a good #seo  experience?

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we're preparing next version of +Webiny and it will have some fantastic features for designers and marketers - signup and get early beta access:

Please share :) #webdesign   #webdevelopment  

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Wrap Your Business Around Your Desired Lifestyle
This is part 6 of my "Perfect Digital Business" series in which I publicly design a framework for starting and running a sustainable, fun, self-fullfilling and profitable personal digital business.

You can find a complete list of all previous posts in this series in my About section here:

Don't try to wrap your lifestyle around your business. Business is not that important.

It will only make you suffer needlessly and it will waste your time and energy. Humans are individual organisms and what's good for one person, does not necessarily work for the other person. The society tries to put us into predictable averages and industrial-age frames so we would obey and protest less. These averages, these expectations of the society, are the source of our suffering and our guilt trips.

If you're over 14, your body has probably developed a whole set of habits you like by now. For example, if you just hate getting up early in the morning, it's not because you're a lazy bum, it's because your natural clock is set a little differently from clocks of people who preach getting up early in the morning.

If you don't like getting up early in the morning, don't get up early in the morning. That's all. If you try to force your body into something it does not like just because your favorite business hero does it, you'll waste your life and your precious energy feeling guilty about it. You'll keep doing this your whole life. Guilt accomplishes nothing. The sweet morning hours we spend blissfully sleeping in the arms of our loved one is what life should be about, but at some point we shifted our priorities towards the neverending rat race that is meaningless work.

Another example: if you hate going to meetings, design a business which requires zero meetings. Most digital businesses require no meetings.

Or, if you hate public speaking, and you simply do not wish to ever go on a stage in front of hundreds of people, don't force it. You don't have to be the next Seth Godin, Steve Jobs or any other god of the stage to be successful. The public speaking skill helps volumes for any business, but not every business requires it as the necessary ingredient for success. Sometimes good old-fashioned selling is enough.

If you design your perfect business so you don't have to do any of the things you don't like, some people will tell you you're unrealistic. Unrealistic is good, unrealistic flew people to the Moon. Keep at it.

If you don't force any of the things unnatural to you, they may come to you naturally, eventually.

Your attitude and perspective might shift with time so that you see those things for what they really are - enjoyable to some, maybe even to you. You might wake up one day early in the morning and feel the drive to get up and enjoy being productive before anyone else has had their morning coffee yet. One day, you might want to fly to a meeting across the world just to meet a stranger. One day you might find yourself having fun on the stage in front of hundreds or maybe thousands of people.

By forcing your mind and body into accepting the attitude you're still not ready for, you expose yourself to completely avoidable suffering. Happy people are the ones moving mountains. Unhappy people endure constant mental pain which makes them want to stay at home to watch TV and eat potato chips.

What's common to all successful businessmen and businesswomen is not that they all wake up early in the morning. What they have in common, is that they all do the exact opposite from what the majority is doing - or saying everybody should be doing. They do what feels natural to them.

I don't like getting up early in the morning to go to a place (the office) where I make myself available and interruptable to everybody with a phone, an email address and an internet connection. My next experiment is keeping the creative mornings to myself, and appearing at work at 13:00, after I've cooked a healthy lunch at home. 

Coming to work at 1PM? Crazy. Unrealistic. What will people say? What will clients say? I'll tell you all about it in another post. Until then, would you care to share in the comments what personal lifestyle choices you'd love to bring into harmony with your work?

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