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Google AdWords tips & tricks
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With 89% of consumers planning to use the internet to help with holiday shopping this year, our elves have been hard at work improving Google Shopping to help them discover your products and connect with your store.
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Stephen Blane's profile photoPrem Rawat's profile photo
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Helping you be more productive with the AdWords interface

1. Keyword column in search terms report
Have you ever looked at your search terms report and wondered what search term the query was matched out from? Now, we’ve added a "Keyword" column so you can see the precise keyword that matched someone's search term and triggered your ad. 

2. Campaign diagnostics
When you’re busy jumping from task to task, wouldn’t it be nice to know there’s a diagnostic system running in AdWords to alert you of potential errors or conflicts in your campaign? Over the next couple weeks, that’s exactly what we’ll be rolling out. 
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Mohammed Chehab's profile photo
 
Looking forward for the campaign diagnostics feature. This will be very helpful. 
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Last October we introduced Dynamic Search Ads, an efficient new way to target relevant searches with ads generated directly from your website. Now, after a year of refinements and successful beta testing, we’re making Dynamic Search Ads available to all advertisers in the next few days
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Shared budgets is a new feature that lets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget. And they can save you time and improve your AdWords results
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In February, we announced enhanced sitelinks on desktop search ads. We display enhanced sitelinks by combining multiple sitelinks and closely related search ads into a larger nested format. 

Over the last several months, we’ve continued to improve the ad systems for creating enhanced sitelinks and determining when they’re most useful. Now, we’ve begun to roll them out in all countries where AdWords is available.
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Ananya Chopra's profile photo
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Have them in circles
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Today we're thrilled to announce new innovations that will help display advertisers with both parts of that equation. They are the Google Display Planner and two new reports: Demographic Performance and Placement Performance.

First, meet the Google Display Planner, a free research and planning tool that delivers targeting ideas and estimates to help you build better display campaigns. Based on data you enter, the tool suggests places to run your ads on the Google Display Network along with key related details: impression and cookie ranges for our inventory, age and gender breakdowns, and historical cost-per-click (CPC) information

Now for the other half of the equation: knowing your audience. Our two new reports will help you understand how your ads perform across different customer segments and websites. 
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Ananya Chopra's profile photoKathy DeGlandon's profile photo
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We recently launched a new keyword column in the search term report to let you see exactly which keywords matched particular search terms. With this information at your fingertips, you can quickly and easily make better keyword and bid management decisions
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Digital Marketing Knowledge Base's profile photoSearch Engine Quotes's profile photoChong Chen Tong's profile photoAnanya Chopra's profile photo
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Love it
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We're happy to announce our new bulk editing features in the AdWords interface. With these tools, you’ll be able to more quickly and easily make large-scale changes across your entire account..
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ExpertsFromIndia's profile photoInternet Marketing Secrets Unlocked's profile photo
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Google has always banned the use of duplicate landing pages for AdWords sitelinks extensions.
Starting this week, any new sitelinks that are added or changed will be checked to ensure they comply with the policy. In the next few months, Google will be going back through all sitelinks for currently-running campaigns to check for duplicates.
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ExpertsFromIndia's profile photoNatascha Ljubic - Social Media für Unternehmen's profile photo
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Today, advertisers in Canada, the US and 9 other countries have even better local targeting options with AdWords.:
- Canadian Postal Code FSAs
- U.S. metro changes
- More countries get city-level targeting and location extensions
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Latest news, tips and tricks about Google AdWords
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