Today we're thrilled to announce new innovations that will help display advertisers with both parts of that equation. They are the Google Display Planner and two new reports: Demographic Performance and Placement Performance.
First, meet the Google Display Planner, a free research and planning tool that delivers targeting ideas and estimates to help you build better display campaigns. Based on data you enter, the tool suggests places to run your ads on the Google Display Network along with key related details: impression and cookie ranges for our inventory, age and gender breakdowns, and historical cost-per-click (CPC) information
Now for the other half of the equation: knowing your audience. Our two new reports will help you understand how your ads perform across different customer segments and websites.