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Aisle Won
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Transforming food deserts into consciously healthy communities
Transforming food deserts into consciously healthy communities

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For a better understanding of what that means for those stuck in a food desert, we spoke to author Kel Smith, whose SXSW presentation illustrated his expertise in this arena—and the technology he intends to employ to make a difference.

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"We think we're just going to drop a grocery store into the middle of a food desert and that's going to solve all the problems, but it's not necessarily all it's going to take. You have to take into account the social and cultural attitudes of a community. Listening and asking a lot of questions is a better way to approach this innovation space, rather than thinking of technology as a big blanket that will fix everything by itself."

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Baltimore is the first location for Anikto LLC’s pilot project “Aisle Won.” The project itself, according to the website, is meant to connect “suppliers of healthy, affordable food with people who want to buy it.”

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Aisle Won's appearance at SXSW examines the cultural and societal impact of technology on food communities, reinforcing why user-centered design may be the key to solving one of our most fundamental human dilemmas.

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"Supermarkets will increasingly use in-store community rooms not only for culinary classes, but also for other types of community gatherings ... an extension of social sites where people swap recipes."

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Help us fund the next phase of a forward-thinking nutrition support program. With 31 days left, we are already at one third of our target goal!

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Our first app in the iTunes store! Baltimore pilot Real Food Farm.
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Contribute to our crowdfunding campaign on Indiegogo! Just a little over a month left. We achieved nearly 30% of our target in the campaign's first week!

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Food journalist Michael Pollian says we should cook more often and more healthily.

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The USDA recently announced a $4 million plan to increase food assistance funds for access to more farmer's markets in urban areas. Aisle Won is already doing this on a considerably lower budget.
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