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Michelle Maisto
Works at Collective[i]
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I was surprised to see the headlines about Hesse's departure, which I understand now was shortsighted. Strategy Analytics analyst Ken Hyers told me:

"I think Softbank told Hesse, 'You knew you were out of here one way or another. You've done a great job—you've helped us turn off iDen, launched LTE, herded cats with Clearwire, and seen us through the Softbank acquisition. Now it's time for us to look to another strategy.' They knew months ago he wouldn't be leading the next chapter."

#sprint #hesse #claure #strategy #strategyanalytics #legere  
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I hope they team up with T-Mobile. Those earnings calls are too depressing -- and yet Dan Hesse manages to sound edge-of-his-seat enthralled each time. #Sprint #earnings #wireless  
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Michelle Maisto

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I'll also add this advice: Lock the home screen before you jog with it.
AT&T exclusively began selling the Amazon Fire smartphone beginning July 25. The Fire is unlike anything else on the market.
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Brilliant idea, or totally creepy? My feeling: just give me the stickers.
For those who find entering a PIN to be a drag, Motorola now offers NFC-based temporary tattoos that unlock a phone with a tap. You in?
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HP let me be on the other side of the Q&A. How'd I do?

  #mobile #mobility #mobileenterprise #hewlett-packard #eweek #trends #banking #byod #consumerization  
Last week you heard from Chris Marsh, Principal Analyst with Yankee Group, who shared his thoughts on how mobility is helping enterprises re-envision their existing business models and better engage with customers.   This week, the Mobile Trendsetter Interview Series is highlighting Michelle Maisto,...
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Michelle Maisto

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Exactly.
As an editor and writer in the technology field for more than 30 years, I've worked with hundreds of bright, dedicated people and dozens of talented, passionate journalists. One of my favorite
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Have her in circles
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What do you do when you have $100M to invest on connected car innovations? You start with Zubie, according to NGP.
#connectedcar #nokia #NGP #Zubie  
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Michelle Maisto

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What are the chances this is as straightforward as Samsung is saying?
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I like it. It's a little flitty, and flighty and nauseating and maybe creepy. But I mostly like it. #firephone #amazon #amazonfirephone #fireos #firefly  
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I have a VERY small apartment, and a little desk in what can't be called an office. I usually can't wait to re-pack and return review devices. The Samsung Galaxy Tab S is an exception.

(My toddler will be especially sad to say goodbye to what she has been calling "Mama's iPad." Samsung should take that as a compliment.)
REVIEW: Samsung's flagship Galaxy Tab S is stuffed with software and maybe tacky to some. But it gets right all the things that matter most.
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The first comment someone left is about as perfect as they come. #ISIS #marketing #branding #mobile #screwed  
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"We're bringing an end to the way this duopoly has forced us to buy things," says T-Mobile's CMO, sharing details about #7nightstand  
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People
Have her in circles
76 people
Pran Krishna Saha's profile photo
James Foster's profile photo
Kathie Gonzalez's profile photo
Kerrie Mitchell's profile photo
Kachina Shaw's profile photo
Jasmine Farrell's profile photo
Daniel Oppenheimer's profile photo
ZDE Editorial's profile photo
Mike Pastore's profile photo
Work
Occupation
Copywriter, wordsmith. Keeper of the brand.
Employment
  • Collective[i]
    Head Writer, 2014 - present
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Story
Tagline
Reader, writer, eater, thinker.
Introduction
Author of "The Gastronomy of Marriage," Mandarin-learning mama.
Bragging rights
Was a B&N "Discover Great New Writers" selection and a Target "Emerging Authors" pick. Johnny Depp once ate birthday cake with me.
Basic Information
Gender
Female