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Digital for the Content Age
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Digital Innovation for Media companies and Content Marketing for brands
Digital Innovation for Media companies and Content Marketing for brands

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#Infographic: Which Is The Most Effective Digital Marketing Channel
http://mklnd.com/1iwS5El

SEO and Email come on top, no surprises:
• SEO: 54% discover new sites this way; just behind email for qualified leads, 36%
• Email: 51% discover new sites this way; tops for qualified leads, 40%
• Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%
• Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%
#leadgeneration #ROI #inboundmarketing   #contentmarketing  #SEO via +Search Engine Land 

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17 Essential Content Marketing Templates and Checklists
http://bit.ly/1nsvWHC

Free tools:
• Buyer-focused resources
• Content and process organization
• Creativity and design
• Publication and promotion
#contentmarketing   #tools #bestpractices via +Content Marketing Institute 

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The Pros, Cons and Costs of the Top 10 Content Distribution Platforms
http://bit.ly/R9FhKq

A great buyers guide for using this platforms and tools to distribute and promote your content:
• Outbrain
• Taboola
• Nativo
• Facebook Sponsored Posts
• Promoted Tweets/Promoted Accounts
• nRelate
• Disqus
• Yahoo Stream Ads
• LinkedIn Sponsored Updates
• Other native social
#contentmarketing #contentdistribution #socialmedia

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Why You Are Still Relevant In An Oversaturated Branded Content World
http://bit.ly/PymXsT

How do you stay relevant as a content producer in the world oversaturated with content? How do you reinvent yourself? Do you diversify? How can you evolve to keep yourself just as relevant today and tomorrow as you were yesterday?

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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy
http://bit.ly/1lAu0iA #copywriting #content #blogging #davigogilvy   #ogilvy  

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All the Marketing Statistics you need (aggregated by HubSpot):
http://bit.ly/OVshqn
Latest stats on:
• SEO
• Blogging
• Social Media
• Lead Generation
• Lead Management
• Email Marketing
• Marketing Automation
• Analytics
#statistics #trends #online #marketing via +HubSpot 

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For those of you who were wondering.
The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing
http://bit.ly/1iv3wLE
Love the premise of this article (and its content of course):
“It depends.” What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length.
#contentmarketing #performance #content via +Orbit Media Studios 

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Infographic + 20 Powerful Ideas for Creating and Marketing Your EBook
http://bit.ly/1oG33sq
The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.
#contentmarketing #ebook #infographic via +JeffBullas.com 

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Infographic + 20 Powerful Ideas for Creating and Marketing Your EBook
http://bit.ly/1oG33sq
The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.
#contentmarketing #ebook #infographic via +JeffBullas.com 

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[ #Infographic ] LinkedIn for B2B Leads and Conversions http://bit.ly/1nDGkAi

LinkedIn drives the majority of B2B leads and conversions
LinkedIn groups dominate lead generation...
But LinkedIn company page posts perform better...
The posts that convert tend to be...
#b2b #marketing #linkedin #conversions via +Social Media Today 
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