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John Friedman
Works at The Huffington Post
Attended Fuqua School of Business
Lived in Annandale, Virginia
184 followers|21,354 views
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John Friedman

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If we focus only on the flag we fail to address the underlying issues - so we remove the visible but maintain the problems, feeling good instead of doing good.
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John Friedman

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Keeping It Real: 7 Ways to Build a Lasting & Sustainable Business Brand
How can businesses build a better brand? John Friedman points out seven ways companies, big and small can build a reputation that lasts. Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. But as Socrates pointed out – actions speak louder than words. And when it comes to reputation- "The way to gain a good reputation is to endeavor to be what you desire to appear." How can yo...
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Manipulative tactics -- such as carefully editing both the call and response of a protestor and the crowd -- cannot simply be attributed to 'bad judgment' or even 'bad journalism.' They are, at their most basic, deliberate efforts to knowingly foist ...
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Short video promoting PR 2.0
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Triple Pundit shares 30 CSR twitter accounts you should follow. Yeah, I am included, but that's not the (only) reason to check out this list and update who you follow.
If you resolved to be more informed and more connected in 2015, we're here to help. Check out these 30 corporate social responsibility (CSR) pros to follow this year, and give that newsfeed a boost.
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John Friedman

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Short promotional video on PR 2.0: How Digital Media Can Help You Build a Sustainable Brand
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John Friedman

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Are we after fame and recognition, or something more important?
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Proud and humbled by this opportunity.
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Although I firmly disagree with the headline, that CSR is a marketing tool, I do appreciate being quoted in this piece.
Corporate social responsibility: the ultimate marketing tool | More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits
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Proud to be part of the team working to achieve continuous improvements.
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A bit of a departure for me. 
Most of us are not Charlie. Most of us are, like my colleague Frédéric Boisseau, simply going about our regular business until fate puts us in the path of angry people who have rationalized their anti-social hostility as being justified...
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Made the list, along with some great tweeps!
If you resolved to be more informed and more connected in 2015, we're here to help. Check out these 30 corporate social responsibility (CSR) pros to follow this year, and give that newsfeed a boost.
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People
In his circles
141 people
Have him in circles
184 people
Will Sarni's profile photo
Ekaropolus Van Gor's profile photo
Alessandra Baglioni's profile photo
bill shen's profile photo
Catherine Sheehy's profile photo
Frank DeLapa's profile photo
Carol Sanford's profile photo
Marissa Rosen's profile photo
Robin Cox's profile photo
Work
Occupation
I help companies live their values and tell their authentic stories
Employment
  • The Huffington Post
    author, 2011 - present
  • Sodexo
    Director, Public Relations, 2007 - present
  • Sustainable Business Network of Washington
    Board member, 2003 - 2012
  • Lafarge
    Director, Public and Gov't Affairs, 1995 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Annandale, Virginia - Kronberg, Germany - Albany, New York - Chappaqua, New York
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Tagline
@JohnFriedman on twitter
Introduction

Award-winning communications professional, IEMA certified sustainability/CSR expert, co-founder of the Sustainable Business Network of Washington

Bragging rights
Recognized by Fast Company's Brandfog blog as a thought leader in CSR, John’s insights on sustainability strategy appear regularly on Huffington Post.com and CSRWire's Talkback blog and as guest columns on Sustainable Brands, Ecopreneurist and Forbes.com. John authored "The New PR" outlining how companies must modify the way they communicate to meet stakeholders' changing expectations and has provided several chapters appearing in PR News' "Best Practices in Corporate Social Responsibility and Green PR."
Education
  • Fuqua School of Business
    Business Management, 2000 - 2000
  • University at Albany, The State University of New York
    Communications, 1981 - 1985
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Gender
Male
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Married