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John Friedman
Works at The Huffington Post
Attended Fuqua School of Business
Lived in Annandale, Virginia
189 followers|43,696 views
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John Friedman

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A familiar rite of passage for millions may become passe as autonomous vehicles become more mainstream. What that means for the economy is staggering.
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John Friedman

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Proud to support and be part of one of the founding members.
PepsiCo, Sodexo and Unilever among founding companies of International Food Waste Coalition
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If we focus only on the flag we fail to address the underlying issues - so we remove the visible but maintain the problems, feeling good instead of doing good.
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Keeping It Real: 7 Ways to Build a Lasting & Sustainable Business Brand
How can businesses build a better brand? John Friedman points out seven ways companies, big and small can build a reputation that lasts. Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. But as Socrates pointed out – actions speak louder than words. And when it comes to reputation- "The way to gain a good reputation is to endeavor to be what you desire to appear." How can yo...
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Manipulative tactics -- such as carefully editing both the call and response of a protestor and the crowd -- cannot simply be attributed to 'bad judgment' or even 'bad journalism.' They are, at their most basic, deliberate efforts to knowingly foist ...
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John Friedman

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We have to find ways to motivate people not just tell them. Information does not inspire action, engagement does.
The news that deep discounts offered by Volkswagen were enough to increase sales of their products despite the diesel emissions scandal was met with incredulity...
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Are we after fame and recognition, or something more important?
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Proud and humbled by this opportunity.
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Although I firmly disagree with the headline, that CSR is a marketing tool, I do appreciate being quoted in this piece.
Corporate social responsibility: the ultimate marketing tool | More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits
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Have him in circles
189 people
cheraz jordan's profile photo
Paula Ferraz's profile photo
Heather Fischer's profile photo
bill shen's profile photo
bima mahdalian's profile photo
mohamed moha's profile photo
Elena S's profile photo
zone4info 2012's profile photo
Will Schreiber's profile photo
Work
Occupation
I help companies live their values and tell their authentic stories
Employment
  • The Huffington Post
    author, 2011 - present
  • Sodexo
    Director, Public Relations, 2007 - present
  • Sustainable Business Network of Washington
    Board member, 2003 - 2012
  • Lafarge
    Director, Public and Gov't Affairs, 1995 - 2003
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Annandale, Virginia - Kronberg, Germany - Albany, New York - Chappaqua, New York
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@JohnFriedman on twitter
Introduction

Award-winning communications professional, IEMA certified sustainability/CSR expert, co-founder of the Sustainable Business Network of Washington

Bragging rights
Recognized by Fast Company's Brandfog blog as a thought leader in CSR, John’s insights on sustainability strategy appear regularly on Huffington Post.com and CSRWire's Talkback blog and as guest columns on Sustainable Brands, Ecopreneurist and Forbes.com. John authored "The New PR" outlining how companies must modify the way they communicate to meet stakeholders' changing expectations and has provided several chapters appearing in PR News' "Best Practices in Corporate Social Responsibility and Green PR."
Education
  • Fuqua School of Business
    Business Management, 2000 - 2000
  • University at Albany, The State University of New York
    Communications, 1981 - 1985
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Male
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