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Social IMC
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Social IMC is a digital marketing book & website dedicated to helping companies build social marketing strategies with proven bottom-line ROI
Social IMC is a digital marketing book & website dedicated to helping companies build social marketing strategies with proven bottom-line ROI

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One area I think is critical to all social and digital marketers is privacy. From talking with companies throughout the world, I find most executives and entrepreneurs are unaware of the vast amount of data which can be found in real-time on social and used for good...or bad. 

When you have a minute, take 15 minutes to watch this video.  It is called "A Creepy Subject discussed by a Brilliant Man".  It is a video we use at Northwestern to begin discussing privacy issues and legislative options.  This video is well worth your time.  Take 15 and watch a video which really shows the potential of social data today.  

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