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Pamela Meily Vetter
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Throwing Spaghetti Against a Wall is Not a Marketing Plan: Get Traction by Action Not Reaction
SPAGHETTI MARKETING It might look like a scene out of  Fatal Attraction , but this is a marketing scene happening in start-up businesses every day. Boiling the life out of your ideas and flinging marketing ideas against the wall without a structured master ...
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5 Reasons to Invest Money in Your Entrepreneurial Business
“You need to spend money to make money.” – Playwright Titus Maccius Plautus (c. 254 – 184 BC) The playwright Plautus was most likely referencing the theatre with this quote, but it’s true to your own business, no matter its size. You must spend money to mak...
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Customer Service Has Left the Building: 4 Ways to Build or Restore Reputation
“The road to success is always under construction.” – Arnold Palmer Whether it’s buying food, goods, or services, everyone encounters the best and worst in customer service on a daily basis. In many cases, less customer service has become the norm. Think ab...
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Job Search: 75% of Applicant Resumes Thrown Out by Computer
ONLINE JOB SEARCHES LAST MONTHS TO YEARS If you’re unemployed, a job search that lasts many months to a year is a critical financial disaster. You might be forced to live on credit cards or ask relatives for help. Even worse, you may end up homeless. Think ...
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Marketing Yourself When You Are the Brand
MARKETING CHANGES WITH TECHNOLOGY Marketing tactics always seem to be shifting along with the advance of technology, but certain elements of marketing will never change. Dating back to the age of the caveman, individuals have been marketing themselves. Who ...
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Ladies, Keep Your Day Job: 4 Ways To Return to Full-Time Work
LADIES, DON’T QUIT YOUR DAY JOB This is a serious message for women: If you’re married with children or have a baby on the way, don’t quit your day job. After a gap on your resume of a few years or more, it will be extremely challenging to return to the cur...
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