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Marketing automation platforms can be overwhelming at times, given the number of functionalities and reporting metrics available. When you have so many things to measure, the key is to know which ones to focus on. Concentrating on a handful of top metrics that define marketing helps showcase marketing’s value to the C-suite.
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Aligning Marketing & Sales
CallidusCloud Marketing Automation is the leading next-generation marketing automation software.
CallidusCloud delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.
In addition, CalliduscLoud provides significantly richer lead data than any other solution, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers, and deliver powerful, targeted, real-time responses and offers to potential customers.