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Jess Hutton
Attended Gardner-Webb University
Lives in Salt Lake City, UT
124 followers|24,213 views
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We loved Reading Rainbow as kids. I hope it inspires a new generation to love books as much as I do.
 
#ReadingRainbow  has raises both 3X their +Kickstarter goal and speculation about how genuine the campaign is. http://ow.ly/xxR9f 

#Kickstarter   #Crowdfunding  
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Jess Hutton

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My parents came for a visit and we had a blast playing tourist with them in our new city. Salt Lake City, UT Oct. 2013
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Jess Hutton

▸ General repartee  - 
 
Hi, I'm new! I'm a Content Strategist at CLEARLINK in Salt Lake City. I've been learning the theory of content strategy for over a year and my new position is now full practice. I'm stoked.

I'd be grateful for a resource where I can learn more - ways to do things that I might not have thought of, research and insight...basically standing on the shoulders of giants. I've been following +Jonathon Colman, +Karen McGrane, +Kristina Halvorson , and others for ages. Thanks to each of you for being so open with what you're learning!

I have an Instagram addiction; my husband and I hike and rock climb; and we have two of the silliest dogs in the world.

Cheers! 
#introductions  
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Welcome, Jess. And thanks for the introduction.
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I'm having a lot of fun playing on Pack! Look! (I have invites if you want to add your pooch.)
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Yeah, I have many more now, it seems! Ask away. :)
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AH! Finally! We are so going to use this.
 
Best. Flowchart. EVER!

via +Michael Sola
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Had to Google that. Sounds really cool!
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Listening. Fun stuff!
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Nothing like some groovy jams to keep productivity high in the office. Way to go, Jess!
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Have her in circles
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Jess Hutton

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+Netflix is still unbeatable for the content and price.
Netflix recently raised its streaming subscription price by a dollar per month and, when you compare the service to other content providers, we think the streaming leader has earned every...
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+David Shellabarger, I think it's at the end of 2 years. Or so the web seems to think.
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Hahaha. That's an awesome article. I want to go find one of these things. Nature is definitely crazy.
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And here's Pico's profile. :D 
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sure
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For all my friends watching the storms getting closer, here's a weather report to ease your mind:
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teee heee. those are the best Jess!
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Brady's a sharp guy, and he's right on the money: chunking wins. Chunk your content, people!
 
+Brady Callahan (with some help from +Jess Hutton) just published a blog post on how to-do lists can help us understand mobile content strategy. Read the full post below and leave your comments!

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Keep It Simple Stupid – or KISS – should be familiar to all of us by now. But today, we struggle with keeping even the simplest things simple, and it’s usually for no reason at all. Many of us have a subconscious need to add extraneous details to a project, beat around the bush instead of coming right to the point when writing, or even getting hung up on a simple restaurant choice during our week-long vacation.

Somehow, in all that clutter, there’s one thing most of us are very good at KISSing: to-do lists. Whether it’s a grocery store list, an around-town chore list, or a honey-do list, we rarely have problems keeping it simple:

- Bananas, milk, bread
- Pick up dry cleaning
- Cake for Amy’s b-day

Why Can’t All Content Be That Simple?
It can! Now that mobile devices of all different shapes and sizes are taking over the market, the smaller, portable screen sizes are pushing content to become more concise and to-the-point. For a digital marketer, this begs the question: how do we keep the content on our websites as simple as possible without stripping it of the message’s central voice, theme, and strategy?

In the past, mobile content has been displayed in “blob” format. Essentially, developers take the content from the desktop version of the website and cram as much content as will fit on the mobile screen and let the rest drop off. While this may sound like a logical solution, it certainly doesn’t give users a positive experience. Inevitably, content paragraphs, descriptions, lists, recipes, and more are cut off with ellipses, requiring the user to click through to another page to see the full piece of content. This clearly isn’t ideal, but a solution can be achieved: instead of writing in blobs, separate the content into smaller, organized chunks.

Write (and Design) Content for Mobile First
Chunks and blobs may sound similar, but when it comes to laying out mobile content, they’re quite different. When writing your copy in chunks, the content is specifically designed for the amount of space that’s available on the different mobile screens. For instance, there would be one chunk of content for an iPad Mini, one for an Android device, and another for an iPhone 5. As the producer of the content, you’re forced to rank and prioritize the information by its overall relevance and importance in order to cut out what’s unnecessary and keep only the most important details. As you increase screen size, there’s more room to include interesting, but nonessential specifics. Think of it as a hierarchy: build your content from the single most important sentence in layers or chunks to the far less important pieces.

You never want completely unimportant information to exist within your content; however, when there’s more screen to work with, more possibilities and options can be included. Instead of having random blobs of content in all different shapes and sizes across different platforms, creating strategic messaging based on the mobile platform being used is a far more effective content marketing strategy. Mobile is the future and you can jump ahead of the curve by not only designing websites for mobile devices, but also by producing carefully designed content for them.

→ Brady Callahan, SEO Copywriter, AREA203 Digital; follow…@BradyDCallahan

P.S. – A special thanks to Jess Hutton for helping me out with this post!
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Great point - why design anything if content is what people want?
 
Design in the Days of Mobile Web - A Blog Post

If you work in the digital marketing space, you may have asked yourself this question:

Q:
If content is king, why should you spend time and money on design?

A:
The principles of Web design have shifted drastically over the past decade, as mobile devices and Internet on the go have become primary user experiences. Users have less time to find specific information and far less patience with pretty flourishes and extras—they want their content served up in clear, usable chunks.

These days, the goal for design is to be almost unnoticeable—you want users to access, experience, and enjoy content with such ease that they don’t even recognize they’ve been “led” to the content through design. Content and design inform the user experience, as well: is it fun and playful or serious and courteous? The website has to act the way the brand speaks. And because designers have to account for every size from the smallest mobile phone to the largest TV monitor, designs have become simpler and far more fluid.

Integrating Design
At AREA203 Digital, we understand that website design supports your unique content and, ultimately, your business’s bottom line. In this changing world, useful and usable content can help your brand be seen as an authority, giving you the ability to teach instead of pitch, and ultimately, building the trust that consumers use to guide their spending decisions. Design helps this process by subtly reinforcing your brand through the look and feel of your website, while highlighting the information your users are trying to find. Your website should work (and have a coherent look) on any Internet-enabled device; there should never be a disconnect between the design of your website and the design of your mobile app or Twitter feed or LinkedIn page. And all of these assets reflect and support your brand.

Our skills and expertise include:
- Visual design
- Experience design
- Brand development
- Campaign development
- Platforms and applications

Click over to our website below in order to learn more!
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6 comments
 
Ha! Wasn't my primary purpose b/c I really feel strongly about this, but it did kind of work out in my favor didn't it? ;)
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People
Have her in circles
124 people
Brian Hutton's profile photo
Jason Fouts's profile photo
Melinda Taylor's profile photo
Michael Mahaffey's profile photo
Casey Knox's profile photo
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Occupation
Copywriting and Content Strategy
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Salt Lake City, UT
Previously
Chattanooga, TN
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Tagline
Shoes are for pansies.
Introduction
I love Jesus and my incredible husband. I'm addicted to food, caffeine and sunshine. I make my living playing with words.
Bragging rights
I have the cutest dog in the world: I dare you to defy me.
Education
  • Gardner-Webb University
    Writing, 2003 - 2007
Basic Information
Gender
Female
I love Sugar House, and our boys both don't mind going. The vets are very personal and even get down on the floor with our dogs so they are more comfortable. They answer the phone promptly, are great about scheduling a sick dog quickly, and I feel like they try to do what's best for the dog, not what's going to make them the most money. I'm pretty picky about doctors and vets, and Sugar House is top of my list.
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reviewed 7 months ago
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