Is Photography SEO Dead?
Today, I want to bust a recently-spawned myth about SEO...
Namely, that SEO is dead and that Google was the murderer!
Do you make use of Google Analytics to see who visits your website, and how they use it?
If so, have you noticed the mysterious keyword lurking at the top of your organic search traffic report, known only as "(not provided)"?
In the two years since it was introduced it's been mostly harmless with the numbers growing slowly but steadily in the background.But what is it, exactly?
Simply put, Google hides the keywords people used in searches that led them to our websites, lumping them together in a messy conglomerate called "(not provided)". Why they couldn't be honest and say "(Google being selfish)" instead is beyond me.Throwing Spears Into The Jungle
The problem is this... In September, Google made an aggressive update to expand the reach of "(not provided)" to affect every search.
Estimates indicate that by the middle of November we'll no longer have access via Google Analytics to ANY of the keywords people used to find us.
At that point, "(not provided)" will reach 100% of all searches, removing a valuable SEO feedback mechanism and leaving website owners, like photographers, feeling as if SEO is back to throwing spears into a dark jungle in the hopes of hitting something!
Clearly, this has upset a lot of folks!
But does this really mean that SEO is dead?
As often happens in the SEO world, any changes by Google leads to mass panic with people proclaiming that SEO is dead and that we're all heading back to the stone-age.
To combat the SEO propaganda and myths, this week's article presents the facts in an easy-to-read form (no gobbledygook here) - the SEO world is, in fact, not coming to a sticky end.Click below to read the full article:http://www.zenologue.com/blog/photography-seo-dead/ #photographybusiness #photographymarketing #seo #google #notprovided