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Taleist -- Sydney Copywriters, Website Content Writers and SEO Copywriting
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There are four common ways businesses and businesspeople tell their customers the wrong story. Are you guilty of any of them? Maybe the story makes the customer feel bad. Perhaps it's a good story told at the wrong time. The story might be about the wrong subject (really common, that one). Or it might be a story your customers just don't care about.
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Not just a fascinating window into the life of travel writer Sue White. Practical advice in there also for business writers looking to make their writing more interesting by giving it some colour. Well worth a listen, if we say so ourselves.
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[PODCAST] If missing apostrophes raise your bloodpressure, you'll love this episode of Talemaking about Steven Lewis' battle with a proofreading robot. Will they end up in grudging mutual respect or will one of them delete the other?
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Business coach Brett Odgers turned an amateur under-17s soccer team from consistent losers to grand final winners using exactly the same teamwork techniques he uses with his business clients.
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This professional convinced us that personal stylists weren't just for celebrities, they were for businesspeople too. http://taleist.com/podcast/talemaking/clothes-communicate/ 
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Getting your business message out more effectively using the skills of journalism and the power for storytelling. Episode #1 of Talemaking, our new podcast for anyone who needs people to listen to what they have to say.
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The power of a bit of emotion and a bogus statistic about child abductions...
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How a Sydney solicitor caused a global media and Twitter storm with a simple Facebook ad. It's all in the first episode of our new podcast, "3 Businesses". 
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