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Armani
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“Elegance is not about being noticed, it’s about being remembered”. Giorgio Armani
“Elegance is not about being noticed, it’s about being remembered”. Giorgio Armani

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When Tristan, an uninspired musician, receives an intriguing voice message from a stranger - Emma, he dives into her poetic world created through messages and sees Vienna under a new lens.

The new Giorgio Armani Frames of Life 2017 campaign has been created in collaboration with the Sydney Film School’s Chris Sebastian Joys, from the second edition of the Films of City Frames project.

Watch the full movie on http://www.framesoflife.com

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Our curiosity – our desire to share our experiences – is what transforms us into the stars of daily life, rather than spectators. It is those shared glances, framed by iconic Giorgio Armani eyewear, that knit together the stories of the new Giorgio Armani Frames of Life 2017 campaign.

Visit http://www.framesoflife.com to see Emma & Tristan’s story unfold.
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4/10/17
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Special guests in attendance at the Giorgio Armani Fall Winter 2017/2018 men's fashion show.
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Giorgio Armani Men's Fall Winter 2017-2018 Fashion Show
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See the latest Giorgio Armani Fall Winter 2017 Men’s collection up close.

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Details from backstage at the Giorgio Armani Fall Winter 2017 Men's fashion show.
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Giorgio Armani Men's Fall Winter 2017-2018 Fashion Show
20 Photos - View album

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See the new Giorgio Armani Men's Fall Winter 2017-2018 collection up close.
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Giorgio Armani Men's Fall Winter 2017-2018 Fashion Show
9 Photos - View album

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Details from backstage at the Giorgio Armani Fall Winter 2017 Men's fashion show.
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Giorgio Armani Men's Fall Winter 2017-2018 Fashion Show
20 Photos - View album

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Watch the Giorgio Armani Fall Winter 2017/2018 Men's fashion show from earlier today.

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Backstage moments of the Emporio Armani Men's Fall Winter 2017-2018 fashion show.
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Emporio Armani Men's Fall Winter 2017-2018 Fashion Show
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Go behind the scenes of the latest Emporio Armani Fall Winter 2017/2018 Men’s fashion show.
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