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Jeff Majka
54 followers -
Consultant, Writer, Marketer
Consultant, Writer, Marketer

54 followers
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Spring has Sprung...Finally.
After the winter we have had, I'm heading outside to rebuild my Vitamin D stores.In the meantime, here are this month's five must-read marketing articles: The Law of Shitty Clickthroughs , Andrew Chen Why Winners Keep Winning. (hint: cumulative advantage) ,...
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Must-Read Marketing Articles for Your Spring Time Pleasure
April Showers Mean More Must-Read Marketing Articles!Spring seems to have finally arrived. Regular baseball games are being played and the NBA playoffs have started. Am I going to pass along some great articles about how to make your marketing better, faste...
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Fall is my favorite time of year.
Football. Lower humidity. Normal, comfortable temperatures. Product launches and new clients. “Autumn is a second spring when every leaf is a flower.” — Albert Camus All good things. So, take a quick break from your busy fall schedule and check out these mu...
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Fall of the Wall between Sales and Marketing?
The relationship between sales and marketing is fraught with distrust and misunderstanding. Sales people are reluctant to share any information about their sales activity and funnel, while marketers are blindly messaging market segments without direct feedb...
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Dog Days of Marketing?
This month's Straight to the Point post will be short, as I'm sure most of you want skip over this part and click on links to five awesome marketing articles. What caught my eye in the past month?  Flywheel Effect: Why Positive Feedback Loops are a Meta-Com...
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Why Read This Post?
For the past 10-15 years, marketing has been undergoing a series of shifting changes in strategy, tactics, feel and tone. As you know, the basics of human communication are eternal, but the methods by which we, the professional marketers, reach customers ar...
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New Honeycomb Website!
As last, we finally updated and refreshed the Honeycomb Consulting website. Please take a look and share your thoughts and feedback. Greatly appreciated! My first marketing projects back in the 1990s were hand coding and designing websites. The technologies...
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