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Guy Smith
83 followers -
Marketing strategy expert with real-world IT management/techie background
Marketing strategy expert with real-world IT management/techie background

83 followers
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Guy Smith's posts

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Marketers are tasked with short-circuiting the time before the mass markets want a product. This is how to do it.

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Print this out, put it on your fridge, and pray it helps make the pain go away ...

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What is business progress, and why marketing should measure it.

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Tapping into the passionate desires of B2B buyers is profitable. Finding alignment between passion and need is key.

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A Gallup Poll shows where brand perception and costs are intertwined, and why Apple is better than Congress.

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The differences between innovative, disruptive and groundbreaking products dictates how to market them.

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A few discrete steps in not making myopic marketing mistakes.

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Sometimes the most obvious points for branding are those that get ignored.

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Extending a brand should follow your segment growth strategy. Here is why that is true.
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