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Matthew Schmidt
Works at Creative Lift
Attended University of California, San Francisco
Lives in San Francisco
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Matthew Schmidt

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Matthew Schmidt

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Google+ Is Now the #2 Largest Social Network In The World
A recent report by Global Web Index has revealed that +Google+  has now surpassed Twitter in active users!

If anyone has yet to see the value in Google+ as a platform to build an audience for their business or brand, they seriously need to re-think some things.

Image and Text via: http://dustn.tv/google-plus-is-the-number-two-social-network-in-the-world/
Some AWESOME data here: http://www.globalwebindex.net/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/
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Matthew Schmidt

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Does anyone know of any other social media semantic tagging initiatives on the horizon. I know about schema.org, Twitter cards, and Facebook open graph tags but is there anything else. I am preparing this blog post for submission to a conference and want to make sure it is up to date.
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Wine and SEO! The best combination since Reese's Cups.
 
Allow +Rick DeJarnette to serve as your tour guide to the beautiful world of wine tasting and SEO.
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Matthew Schmidt

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Does anyone else feel like the more Facebook squeezes its brand customers to begin paying for basic services, the more they will flock to Google+?
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Not at Facebook, they believe u need them
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Matthew Schmidt

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It would be great if the Google+ mobile app identified the community that a post in your home stream comes from on the initial post summary. Right now, you have to click on the post to see the origination community. 
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Good feedback - thanks, Matthew!
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With Superman!
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its the juice box that adds the power
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Yay! +TheNextCorner spoke at our ThenSome event, kindly hosted by our friends at +Airbnb and sponsored by +SEOmoz - here's the free video :D

http://seogadget.com/thensome-the-future-of-seo/
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We love this post, freshly promoted from YouMoz! Check out these 96 Quick SEO Wins that can be done in less than an hour each. Now get to work, friends!
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I think this new perspective will take a few years to sink in on the client side. The big question is how do we, as agency professionals, best educate and persuade clients to adjust their tactics. Until then, agencies are largely stuck doing same old same old.
 
We have come a complete circle- as content creation was what the ad agencies thrived in in the days of Mad Men, and it is where in house fails, as the content created in house is dull, to driven by sales messages, lacks real drive to engage and does not understand the consumer mind set....Great content, great marketing...simple....
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Only if they perceive that it will 1) improve result relevance or 2) make them a bunch of money without significantly reducing result relevance. Currently, they believe that having content providers focus on the customer rather than the algorithm is in their best interest.
 
So does anyone think that Google will 'reverse' the (Not Provided) Keyword Data in the future?
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Have him in circles
45 people
Peter Freed's profile photo
Sarah Taylor's profile photo
jeremy suarez's profile photo
Don Veilleux's profile photo
Mike S.'s profile photo
Work
Occupation
Digital Producer
Employment
  • Creative Lift
    Director, Interactive Production, 2010 - present
  • Icon Nicholson
    Executive Producer, 2007 - 2009
  • Genentech
    Sr. Manager, Web Communications, 2004 - 2007
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Currently
San Francisco
Previously
Brooklyn - Portland Oregon
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I get it, I get it done.
Education
  • University of California, San Francisco
    Medical Sociology
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Matthew Schmidt's +1's are the things they like, agree with, or want to recommend.
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